Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Suzuki Tops New Zealand Car Buyer Satisfaction Award

Press Release No: PRESS/AM14/06
Scheduled Release: 20 June 2014


Suzuki Tops New Zealand Car Buyer Satisfaction Award


Suzuki owners are the most satisfied motorists in New Zealand, according to a recent independent survey.

The Japanese brand has emerged tops in a nationwide survey by Canstar Blue New Zealand, a customer research and ratings business with the core purpose of helping consumers make better purchasing decisions.

Not only was Suzuki the overall winner in the satisfaction survey but was also the only brand in the top nine franchises to score a five star rating in all six categories surveyed.

New Zealand buyers were questioned on the level of owner satisfaction in a survey where car buyers were asked to rank major car brands. The criteria were value for money, point of sale service, after sale service, reliability, performance and overall satisfaction.

In the overall satisfaction result, Ford, Kia and Mazda finished behind Suzuki, each with a four star rating, while Holden, Honda, Mitsubishi, Nissan and Toyota all scored a three star rating.

“Suzuki is to be congratulated for its performance,” said Derek Bonnar, the general manager of Canstar New Zealand. “With cars like the Swift, Suzuki is making small cars both affordable and attractive to a wide audience.”

He said Suzuki had performed extremely well, and had achieved an outstanding result in what was a great endorsement of the brand.

Gary Collins, general manager of automobile marketing for Suzuki New Zealand, said, “It is gratifying that we have surged ahead of the competition and particularly pleasing Suzuki achieved a five star classification across the board. This confirms Suzuki owners have high overall satisfaction and is a credit to our dealer network.”

“The award comes within months of Suzuki topping the Roy Morgan owner satisfaction award in New Zealand for the third successive year,” he said.

The Canstar Blue car brand survey questioned consumers who had purchased a new car from a dealership in the last three years, and has a margin of error of plus or minus 4 percent.

Canstar Blue says two out of three people feel more positive towards a brand when it advertises or promotes the fact that it has recorded a five star award from a credible ratings agency.

The agency is Australia and New Zealand’s premier research and expert ratings agency, working with over 20,000 products and more than 300 brands in the financial services industry. It asks everyday consumers which brands and services they are most satisfied with.

Canstar Star is chiefly focused on education and helping consumers make better financial decisions. The company is a division of Canstar which has been operating in New Zealand for nearly a decade.

...ends...

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news