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Suzuki Tops New Zealand Car Buyer Satisfaction Award

Press Release No: PRESS/AM14/06
Scheduled Release: 20 June 2014

Suzuki Tops New Zealand Car Buyer Satisfaction Award

Suzuki owners are the most satisfied motorists in New Zealand, according to a recent independent survey.

The Japanese brand has emerged tops in a nationwide survey by Canstar Blue New Zealand, a customer research and ratings business with the core purpose of helping consumers make better purchasing decisions.

Not only was Suzuki the overall winner in the satisfaction survey but was also the only brand in the top nine franchises to score a five star rating in all six categories surveyed.

New Zealand buyers were questioned on the level of owner satisfaction in a survey where car buyers were asked to rank major car brands. The criteria were value for money, point of sale service, after sale service, reliability, performance and overall satisfaction.

In the overall satisfaction result, Ford, Kia and Mazda finished behind Suzuki, each with a four star rating, while Holden, Honda, Mitsubishi, Nissan and Toyota all scored a three star rating.

“Suzuki is to be congratulated for its performance,” said Derek Bonnar, the general manager of Canstar New Zealand. “With cars like the Swift, Suzuki is making small cars both affordable and attractive to a wide audience.”

He said Suzuki had performed extremely well, and had achieved an outstanding result in what was a great endorsement of the brand.

Gary Collins, general manager of automobile marketing for Suzuki New Zealand, said, “It is gratifying that we have surged ahead of the competition and particularly pleasing Suzuki achieved a five star classification across the board. This confirms Suzuki owners have high overall satisfaction and is a credit to our dealer network.”

“The award comes within months of Suzuki topping the Roy Morgan owner satisfaction award in New Zealand for the third successive year,” he said.

The Canstar Blue car brand survey questioned consumers who had purchased a new car from a dealership in the last three years, and has a margin of error of plus or minus 4 percent.

Canstar Blue says two out of three people feel more positive towards a brand when it advertises or promotes the fact that it has recorded a five star award from a credible ratings agency.

The agency is Australia and New Zealand’s premier research and expert ratings agency, working with over 20,000 products and more than 300 brands in the financial services industry. It asks everyday consumers which brands and services they are most satisfied with.

Canstar Star is chiefly focused on education and helping consumers make better financial decisions. The company is a division of Canstar which has been operating in New Zealand for nearly a decade.


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