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Marketing Opportunity for SMBs through Financial Data

Marketing Opportunity for SMBs through Financial Data

23 June 2014

Xero, the global leader in cloud accounting software, has today announced the launch of Smart Lists, a new search function that enables users to search and export customer and vendor contacts for marketing purposes.

This release is the first in a series of features that will unlock customer data and drive additional business value. Businesses can use Smart Lists to create powerful targeted lists based on a variety of filters such as customers’ past purchase behaviour, geographic location and payment patterns, including outstanding payments.

Victoria Crone, NZ Managing Director, Xero, explained: “For many small business owners, the easiest new sale is going to come from your existing customers. A key metric for small businesses of all types is that it costs six to seven times more to acquire a new customer than retain an existing one, highlighting the importance of doing what you can to communicate with your customers.

“Many of our small business customers tell us that they spend a lot of time trying to work out how to market to the right customers, so we are excited with the launch of Smart Lists to help solve this problem.”

The new offering for Xero customers gives users the flexibility to export these lists to a marketing platform like Constant Contact* for email marketing or as a CSV file. Users can quickly access useful lists by saving search criteria to filter data, or saving search results to refer back to static lists.

In addition to the ongoing development of Xero’s core accounting features, Xero is focused on releasing additional business features within the software. Smart Lists is the first in a series of new features by Xero, which are able to unlock customer data and drive additional business value.

Additional features
Today, Xero has also released support for four decimal places on unit price; updates to the Xero login screen, which now includes education video content; and default account code and tracking for Contacts.

About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. Xero has over 300,000 paying customers in more than 100 countries around the world. Xero seamlessly integrates with over 300 best-in-class business tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company.

About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been revolutionising the success formula for small businesses, nonprofits, and associations since 1998, and today works with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools — all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offers further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.


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