Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Marketing Opportunity for SMBs through Financial Data

Marketing Opportunity for SMBs through Financial Data

23 June 2014

Xero, the global leader in cloud accounting software, has today announced the launch of Smart Lists, a new search function that enables users to search and export customer and vendor contacts for marketing purposes.

This release is the first in a series of features that will unlock customer data and drive additional business value. Businesses can use Smart Lists to create powerful targeted lists based on a variety of filters such as customers’ past purchase behaviour, geographic location and payment patterns, including outstanding payments.

Victoria Crone, NZ Managing Director, Xero, explained: “For many small business owners, the easiest new sale is going to come from your existing customers. A key metric for small businesses of all types is that it costs six to seven times more to acquire a new customer than retain an existing one, highlighting the importance of doing what you can to communicate with your customers.

“Many of our small business customers tell us that they spend a lot of time trying to work out how to market to the right customers, so we are excited with the launch of Smart Lists to help solve this problem.”

The new offering for Xero customers gives users the flexibility to export these lists to a marketing platform like Constant Contact* for email marketing or as a CSV file. Users can quickly access useful lists by saving search criteria to filter data, or saving search results to refer back to static lists.

In addition to the ongoing development of Xero’s core accounting features, Xero is focused on releasing additional business features within the software. Smart Lists is the first in a series of new features by Xero, which are able to unlock customer data and drive additional business value.

Additional features
Today, Xero has also released support for four decimal places on unit price; updates to the Xero login screen, which now includes education video content; and default account code and tracking for Contacts.

About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. Xero has over 300,000 paying customers in more than 100 countries around the world. Xero seamlessly integrates with over 300 best-in-class business tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company.

About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been revolutionising the success formula for small businesses, nonprofits, and associations since 1998, and today works with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools — all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offers further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Scoop Business: ComCom Charges Hawkins’ Finance Companies Over Debt Recovery

The Commerce Commission has filed criminal proceedings against two finance companies run by former 1980s high-flyer Allan Hawkins over their debt recovery practices. More>>

ALSO:

Science Media Centre: The Big Science Stories Of 2014

It was a dramatic year for science, one that witnessed a severe outbreak of Ebola in West Africa and an historic mission to land a space probe on a comet. On the home front... headlines with animal testing for 'legal highs', 1080 use to tackle increased pest numbers and court action over genetically modified organisms among the most-covered stories. More>>

ALSO:

Tis The Season For Route Announcements: Air NZ Will Start Direct Flights To South America

Air New Zealand, the national carrier, will start its first scheduled service to South America, with direct flights between Auckland and Buenos Aires in Argentina starting in December next year, as it seeks to expand its services in the Pacific Rim. More>>

ALSO:

Scoop Business: Court Backs Green Groups, Overturns Ruataniwha Decision

A High Court judge has ordered the board of inquiry for New Zealand’s largest irrigation scheme, the Ruataniwha Water Storage Scheme in Hawke’s Bay, back to the drawing board on the out-clause it created to allow 615 larger farms to dodge a stringent new water quality rule relating to nitrogen leaching into waterways. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news