Wanted - Notorious Kiwi Business Owners
23 June 2014
Wanted - Notorious Kiwi Business Owners
The Icehouse if offering three reward packages of $2,000 worth of business growth support for Notorious Kiwi Business Owners as part of their Wanted campaign.
The Icehouse is looking for Kiwi business owners who see greater potential and opportunity for their business; who work long hours and need a better work-life balance; and who work in the business instead of working on the business. If any of these characteristics fit you, or someone you know, then The Icehouse wants you to go to www.theicehouse.co.nz/wanted.
Hamilton, CEO of The Icehouse explains:
“New Zealand needs 3,000 new businesses of international quality by 2020 to make it back into the top half of the OECD. We have committed ourselves to being instrumental in the creation of 1,000 new businesses of international quality (BIQs) and 25,000 new jobs in New Zealand by 2020. But we’re not going to achieve this alone. We’re looking for kiwi business owners who want to grow and, as a result, help lift the NZ economy. We created this campaign to get the attention of business owners in New Zealand. We’re asking you to help us find these business owners so we can help them realise the potential in their business. And to sweeten the deal we’re offering three reward packages of $2,000 worth of business growth acceleration.”
Through their nationwide events, workshops and programmes, The Icehouse gives business owners access to the expertise, networks and funding they need to achieve their growth aspirations and become a Business of International Quality (BIQ) – a business which experiences international growth or defends their local patch against global competitors.
Since inception in 2001, The Icehouse have helped over 5,000 ambitious business owners – from small owner-managed businesses to multi-million dollar companies – and 76% of these have gone on to experience positive growth and on average profit has tripled every four years.
The design of the campaign is based on a western wanted advertisement as a way to try and capture kiwi business owners and to, not lock them up, but help them grow. From how the campaign talks about Kiwi business owners as being notorious, stressed, over-worked and to approach with caution, to the $2,000 Reward which can be spent on ICE Cubes, Virtual ICE Cubes, ICE Blocks and The BIQ Barometer; all of these are modern plays on the original ‘wanted’ ad. But the underlying goal of the campaign is a call to action for kiwi businesses to stop working in the day to day and start thinking of the future for themselves and the business.
As Andy Hamilton points out “The words in the campaign don’t relate to all business owners, not all of them feel stressed or isolated but they all want to grow their business in some way. They don’t necessarily have the tools, skills or just the connections to do this but The Icehouse can help with all of that.”
So where do you start if you or someone you know wants to experience business growth? It must be obvious by now; you can start by checking out the video in the link below, another gimmicky touch to the campaign and visit theicehouse.co.nz/wanted
About The Icehouse
The Icehouse is where kiwi businesses grow. We are focused on supporting owner-managers and entrepreneurs who will shape the future of New Zealand’s economy. Through our nationwide events, workshops and programmes we give startups and SMEs access to the expertise, networks and funding they need to achieve their growth aspirations and become Businesses of International Quality (BIQ).
We are committed to changing the entrepreneurial landscape in New Zealand to create an environment that inspires, supports and celebrates business growth. Our goal is to lift the international competitiveness of the NZ SME sector leading to a material impact on the economic performance of New Zealand over the long term.
Since 2001 we have worked with over 4,500 ambitious owner-managers – from startups to small owner-managed businesses to multi-million dollar companies. 76% of the SMEs we work with achieve business growth. The startups we've worked with have collectively created over 900 jobs and raised more than $117m in funding.
The Icehouse is owned by a not-for-profit trust and is backed by the financial support and expertise of the University of Auckland Business School, BNZ, NZTE, Telecom, Gen-I, HP, KPMG, JBWere, and AJ Park.
For more information visit www.theicehouse.co.nz