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LabFriend laboratory equipment online launches in NZ

Kia Ora! LabFriend laboratory equipment online launches in New Zealand

LabFriend launches in New Zealand offering NZ research organisations thousands off quality laboratory equipment

Originally an Australian based start-up, LabFriend founded in 2013, has just opened offering New Zealand scientists and research laboratories a way to save on high quality scientific equipment, laboratory equipment and lab consumable items directly in New Zealand by shopping online.

LabFriend New Zealand allows customers in research and manufacturing who need quality equipment an easy and fast way to shop online without the traditional hassles. New Zealand scientists will be able to take advantage of the instant quote functions, browse pricing, and Live Chat with LabFriend's customer service team without having to register or even pick up the phone.

"We have been planning to enter New Zealand since day one. We knew that our technology had the ability to help NZ research save thousands and we are so excited to be getting started! said Karl Wyzenbeek, Managing Director of LabFriend.

LabFriend originally set out to find ways to make quality equipment cheaper and from day one set up their business to be lean and offer incredible savings. Research in New Zealand faces a significant the price disadvantage when compared to scientists conducting research closer to the manufacturers in the USA, Europe and Asia. Part of this is due to geography and costs of imports, but Wyzenbeek believes a large part is due to old business models and distributors who use geography as in excuse to overcharge. Since starting in Australia, Wyzenbeek estimates they have saved research institutes hundreds of thousands. With over 360 brands and 30,000 products available to the New Zealand market, and the site operating in New Zealand dollars, purchasing online is very straightforward.

The official launch date for LabFriend New Zealand was the 18th of June 2014, and Wyzenbeek says that they are already starting to receive positive response. "This is a really exciting move for us, and we can’t wait to help New Zealand researchers begin saving!".

To learn more about LabFriend, or to visit their new New Zealand web store visit or

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