Why are Kiwis travelling without insurance?
Why are Kiwis travelling without insurance? – NZ Industry Report and Survey
FIRST, a New Zealand based leading digital marketing agency has just released a new industry report showing how visible New Zealand’s travel insurance providers are within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that approximately 80% of Kiwis surveyed have already applied for travel insurance. But why don’t all of them apply for insurance and where do Kiwis usually find information regarding travel insurance? To find out, carry on reading...
By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Southern Cross leads the RBR for the analysed search terms – followed by AA and State.
The insurance market is highly competitive and bigger players are capturing big proportion of the demand thanks to prominent organic and paid search presence. Although insurance should be important for everyone travelling abroad not everyone is insured. Insurance Council researched 3000 New Zealanders who travelled overseas and found out that 22 percent of those going to China and 18 percent of those who went to Australia, weren’t insured at all. But why?
the answers in the survey we carried out. The most common
reasons were the fact that quite a few Kiwis were risk
takers or mentioned that insurance is just too expensive.
The next question that we asked was around: “What insurance providers could improve in their service”.
answers were enlightening and very informative. If you want
to know what respondents answered in our survey and which
companies are most visible within Google’s Search Engine,
download the full travel insurance report