Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holiday parks maintaining positive attitude


Holiday parks maintaining positive attitude


Holiday park owners aren’t letting winter temperatures cool their enthusiasm.

Meeting for its annual conference in Blenheim this week (23-26 June), the holiday park sector is living up to the event’s theme: ‘Attitude is a little thing that makes a big difference’. The Holiday Parks Business Confidence Monitor for May/June 2014 shows confidence levels are at +70, indicating the 70% of respondents are currently more optimistic than pessimistic.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

HAPNZ Chief Executive Fergus Brown says the May/June result is an improvement of 25 points on the same time last year, and is around the same level as going into the 2013-14 summer holiday period.

“For most holiday parks, this is a quiet time of year, so it’s great to see that members are feeling so optimistic. This reflects the healthy international visitor numbers we have seen into New Zealand through this period. The relatively mild start to winter may also have encouraged domestic travellers to get out for a break,” he says.

Demand this month compared to the same month last year decreased to +34 (down from +60 in April/May). 52% of HAPNZ members completing the monitor thought demand had increased compared to the same month last year, while 18% believed it had decreased and 29% saw no change.

Demand for the coming month compared to May/June 2013 also decreased to +15 (from +24 in April/May). 25% of survey respondents expected demand to increase, 10% expected it to decrease and 54% expected no change.

“These demand indicators suggest that confidence will remain high going into the coming month. Members feel that the appeal of their region and holiday parks in general are the biggest influencers of demand increases,” Mr Brown says.

* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

* About 300 delegates are attending the 2014 Holiday Parks Conference at the Marlborough Convention Centre. The event is estimated to be worth about $500,000 to the local economy.

Key facts:

The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
In the past year holiday parks provided 6,325,431 guest nights
Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors
While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities
Approximately $372 million (51%) of the expenditure is contributed by domestic travellers, with the balance of $362 million (49%) by international travellers
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news