Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hell’s Angry Dragon sets sales ablaze

Hell’s Angry Dragon sets sales ablaze


Hell’s fire-breathing Angry Dragon pizza is the Kiwi-owned company’s second sell-out campaign of the year – following its well-received Rabbit Pizza in April - contributing to Hell’s best day and week of sales in its 18-year history.

With the incentive of a full refund and a fresh pair of ‘Dragon Slayer’ undies for those who ate an entire snack pizza, a total of 3,526 pizzas were ‘attempted’ in under two weeks, using 63.25kg of ghost peppers and 87.1L of Dragons Fury Sauce.

“Not only were we astonished by its popularity, we were amazed by how many people actually made it to the finish line,” said Hell general manager Ben Cumming.

“We held testing sessions before the launch – none of us even came close to eating a whole snack pizza and we were all in agony for hours after! We anticipated selling around 2,000 units over the course of the month.”

An impressive total of 960 chilli masters summoned the strength to slay the Angry Dragon but, layered with Ghost Peppers and a sauce made with the world’s hottest peppers – Carolina Reapers, which top two million Scoville units (SHU) – Australasia’s hottest pizza might have had the last laugh. The Scoville scale measures the heat or ‘spiciness’ of food –Tabasco sauce ranges between 2500-5000 SHU.

Successful Dragon Slayers were honoured with a photo on Hell’s ‘Wall of Flame’ in stores and on its Facebook page.

Ben said the promotion was all part of Hell’s desire to keep providing its customers with innovative and fun products.

“While we’re delighted with the record turnover it helped to deliver, this campaign was never sales-oriented; it was about giving Hell customers another cool – or not so cool! – and memorable experience, which they don’t get at a run-of-the-mill pizza store.

“It was awesome to have customers sharing videos and images of their mates giving it a crack and, from seeing those who attempted and suffered from it, I don’t think they’ll be forgetting the Angry Dragon for a while!”

<>

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news