Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hell’s Angry Dragon sets sales ablaze

Hell’s Angry Dragon sets sales ablaze


Hell’s fire-breathing Angry Dragon pizza is the Kiwi-owned company’s second sell-out campaign of the year – following its well-received Rabbit Pizza in April - contributing to Hell’s best day and week of sales in its 18-year history.

With the incentive of a full refund and a fresh pair of ‘Dragon Slayer’ undies for those who ate an entire snack pizza, a total of 3,526 pizzas were ‘attempted’ in under two weeks, using 63.25kg of ghost peppers and 87.1L of Dragons Fury Sauce.

“Not only were we astonished by its popularity, we were amazed by how many people actually made it to the finish line,” said Hell general manager Ben Cumming.

“We held testing sessions before the launch – none of us even came close to eating a whole snack pizza and we were all in agony for hours after! We anticipated selling around 2,000 units over the course of the month.”

An impressive total of 960 chilli masters summoned the strength to slay the Angry Dragon but, layered with Ghost Peppers and a sauce made with the world’s hottest peppers – Carolina Reapers, which top two million Scoville units (SHU) – Australasia’s hottest pizza might have had the last laugh. The Scoville scale measures the heat or ‘spiciness’ of food –Tabasco sauce ranges between 2500-5000 SHU.

Successful Dragon Slayers were honoured with a photo on Hell’s ‘Wall of Flame’ in stores and on its Facebook page.

Ben said the promotion was all part of Hell’s desire to keep providing its customers with innovative and fun products.

“While we’re delighted with the record turnover it helped to deliver, this campaign was never sales-oriented; it was about giving Hell customers another cool – or not so cool! – and memorable experience, which they don’t get at a run-of-the-mill pizza store.

“It was awesome to have customers sharing videos and images of their mates giving it a crack and, from seeing those who attempted and suffered from it, I don’t think they’ll be forgetting the Angry Dragon for a while!”

<>

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news