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Insight NZ Wins Twice at IPA Best of Health Awards

Insight NZ Wins Twice at IPA Best of Health Awards

Healthcare advertising agency INSIGHT NZ won Silver and a Bronze at the IPA Best of Health Awards in London. The winning entries ‘When pies attack’ and ‘By Hoki’ (AKA fish and chips) were two 30 second radio ads for Diabetes New Zealand, that highlighted the dangers of Type 2 diabetes with a tongue in cheek news report.

The IPA Awards are recognised as the top creative awards by the Healthcare advertising industry, attracting entries from 75 countries worldwide.

“The judging is tough - with INSIGHT New Zealand pulling the only Silver in Australasia - but the New Zealand healthcare industry is tough too. So powerful creative is vital.” says INSIGHT NZ director David Anderson.

“Our work really has to deliver to make an impact, so an award like this vindicates our approach, and that is pretty satisfying.”

INSIGHT NZ is an internationally awarded, dedicated healthcare brand agency that offers the full range of advertising services through to a suite of digital services, including social media engagement and iPad app development.

Credits:

Client: Diabetes New Zealand

Managing Partner: David Anderson

Copywriter: Mike Babich

Art Director: Graeme Fry, Stacey Anne Betts

Production Company: Images and Sound

For more information www.insight.co.nz

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