Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ’s Leading App Developer Buys Wellington Design Firm

NZ’s Leading App Developer Buys Wellington Design Firm


Wellington design firm, Vertigo, has been bought by product lab and creative agency MEA Mobile for an undisclosed sum.

Vertigo, who has a long track record in the Wellington region with government agency and commercial clients, will continue to operate as a full service design company.

MEA Mobile Director, Rod Macfarlane, says the purchase of Vertigo adds a strong Wellington presence to the group’s offices in Auckland, Hamilton and New Haven in the United States.

“Last year we acquired Hamilton creative agency, Verdict, and there are clear synergies between Verdict and Vertigo which will add to our creative capabilities for both traditional and new digital opportunities,” he said.

Mr. Macfarlane said MEA Mobile would continue to develop websites and mobile apps for both internal release and for clients.

“Our skills in digital strategy and app development will expand Vertigo’s product offer in fields which are growing rapidly,” he said. “We know clients of creative agencies want management of their brand image across all platforms – traditional and digital,” said Mr. Macfarlane.

“Through Vertigo, we now offer Wellington clients boutique capability, specialists skills and responsiveness that is unmatched.”

Mr Macfarlane said MEA Mobile is now the biggest independent developer of apps in New Zealand.

“We make apps across all platforms and for all types of devices. We know that over 60 percent of all internet activity is now conducted on smartphones or tablets,” he said. “There is no escaping the importance of the mobile for all types of communications.”

He said that even corporate communications like Annual Reports and company profiles were rapidly becoming digital products.

“People can download some of the best annual reports as apps and explore them in a new and interactive way which engages people within the organisation– it’s a creative process as well as a technical one.”

Mr Macfarlane said he believed that the company was well positioned for future growth.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news