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Skinny appoints DNA as lead agency

Skinny appoints DNA as lead agency

After a thorough review of its business and brand strategy Skinny has appointed DNA as the lead agency to deliver its brand and marketing communications.

DNA will lead a consortium of agencies including The Collective (creative),Platform 29 (retail/trade) and Lily & Louis (PR/Social) and will work closely with Dynamo (media) to help Skinny achieve its growth goals.

DNA’s existing digital customer experience relationship with Skinny will expand to include strategy, brand, customer experience and communications. Platform 29 will continue to deliver dayRtoRday retail and trade channel ommunications.

The Collective will drive creative development and Lily & Louis joins the team to ramp up consumer PR engagement including social delivery.

“I’m excited to have DNA help lead us into the future as we have so much to do and achieve. Skinny is a brand with huge potential that we can convert into business growth with the right consumer engagement and experiences using this consortium of talented partners”, says Ross Parker, GM Skinny Mobile.

“We’re thrilled to be extending our Skinny relationship and to work with a neat consortium team. We have lots to do with a clear strategy for the future. We can’t wait to get started”, says Steve Maskell, Principle, DNA.

Last week Skinny launched a brand spanking new website that was designed in collaboration between DNA and Skinny and developed in partnership with silverstripe.


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