Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Skinny appoints DNA as lead agency

Skinny appoints DNA as lead agency


After a thorough review of its business and brand strategy Skinny has appointed DNA as the lead agency to deliver its brand and marketing communications.

DNA will lead a consortium of agencies including The Collective (creative),Platform 29 (retail/trade) and Lily & Louis (PR/Social) and will work closely with Dynamo (media) to help Skinny achieve its growth goals.

DNA’s existing digital customer experience relationship with Skinny will expand to include strategy, brand, customer experience and communications. Platform 29 will continue to deliver dayRtoRday retail and trade channel ommunications.

The Collective will drive creative development and Lily & Louis joins the team to ramp up consumer PR engagement including social delivery.

“I’m excited to have DNA help lead us into the future as we have so much to do and achieve. Skinny is a brand with huge potential that we can convert into business growth with the right consumer engagement and experiences using this consortium of talented partners”, says Ross Parker, GM Skinny Mobile.

“We’re thrilled to be extending our Skinny relationship and to work with a neat consortium team. We have lots to do with a clear strategy for the future. We can’t wait to get started”, says Steve Maskell, Principle, DNA.

Last week Skinny launched a brand spanking new website that was designed in collaboration between DNA and Skinny and developed in partnership with silverstripe.

www.skinny.co.nz

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news