Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Audio Travel Guides lead the way in self-drive safety

30 June, 2014
NO EMBARGO

Tourism Radio Audio Travel Guides lead the way in tackling self-drive tourist road safety:

(Auckland, New Zealand) Tourism Radio (http://www.tourismradio.co.nz) is fully committed to ensuring self-drive visitors to New Zealand get the best safety information available, as soon as they get behind the wheel. The company made the statement following reports in recent weeks about a number of road accidents involving foreign drivers.

Tourism Radio CEO Hayden Braddock says the travel guide producer has already proven itself well suited to the task at hand, “We’ve worked closely with the New Zealand Transport Agency to send out various road safety messages to our users, and from the feedback we’ve received, more than 90% of those users found these messages useful.”

“After a long flight across multiple time zones,” says Braddock, “foreign drivers will understandably be fatigued when getting into a vehicle. That’s where Tourism Radio comes in; our partnerships with key players in the motorhome and car rental industry position us as the ‘first line of defence’; providing users with vital safety information as they are driving.”

Tourism Radio distributes bespoke in-car audio tour guide devices to motorhome and car rental clients across New Zealand, and the company has also developed a range of audio travel guide apps for iPhone, Android and Windows Phone. The uniqueness of the company’s guide technology is in its ability to seamlessly arrange thousands of audio clips into a contextually-relevant dialogue, providing an intuitive safety information system to a captive audience when it matters most.

Braddock maintains there’s no better way to get the safety message across, “When a user approaches a busy highway intersection, for example, our technology knows where the user is, and knows in which direction they are travelling. We are therefore able to warn them to give way to oncoming traffic well ahead of the intersection itself, alerting them to slow down and be aware of their surroundings.”

For more information about Tourism Radio’s existing road safety efforts, visit their websites: http://www.travelguideapps.co.nz and http://www.tourismradio.co.nz, or contact them on +64 9 475 6537.
//ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news