Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Audio Travel Guides lead the way in self-drive safety

30 June, 2014
NO EMBARGO

Tourism Radio Audio Travel Guides lead the way in tackling self-drive tourist road safety:

(Auckland, New Zealand) Tourism Radio (http://www.tourismradio.co.nz) is fully committed to ensuring self-drive visitors to New Zealand get the best safety information available, as soon as they get behind the wheel. The company made the statement following reports in recent weeks about a number of road accidents involving foreign drivers.

Tourism Radio CEO Hayden Braddock says the travel guide producer has already proven itself well suited to the task at hand, “We’ve worked closely with the New Zealand Transport Agency to send out various road safety messages to our users, and from the feedback we’ve received, more than 90% of those users found these messages useful.”

“After a long flight across multiple time zones,” says Braddock, “foreign drivers will understandably be fatigued when getting into a vehicle. That’s where Tourism Radio comes in; our partnerships with key players in the motorhome and car rental industry position us as the ‘first line of defence’; providing users with vital safety information as they are driving.”

Tourism Radio distributes bespoke in-car audio tour guide devices to motorhome and car rental clients across New Zealand, and the company has also developed a range of audio travel guide apps for iPhone, Android and Windows Phone. The uniqueness of the company’s guide technology is in its ability to seamlessly arrange thousands of audio clips into a contextually-relevant dialogue, providing an intuitive safety information system to a captive audience when it matters most.

Braddock maintains there’s no better way to get the safety message across, “When a user approaches a busy highway intersection, for example, our technology knows where the user is, and knows in which direction they are travelling. We are therefore able to warn them to give way to oncoming traffic well ahead of the intersection itself, alerting them to slow down and be aware of their surroundings.”

For more information about Tourism Radio’s existing road safety efforts, visit their websites: http://www.travelguideapps.co.nz and http://www.tourismradio.co.nz, or contact them on +64 9 475 6537.
//ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news