Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Price Trumps Convenience in Service Station Stakes

Media Release

Price Trumps Convenience in Service Station Stakes

Challenge knocks Z Energy off top spot

Auckland, 01 July 2014, – On the same day as a three cents per lire increase in petrol excise tax hits motorists, a survey by Canstar Blue reveals that 60% of people believe that the rising cost of fuel is impacting on their quality of life.

The majority of people (64%) will even sacrifice convenience for savings when looking to refuel says Derek Bonnar, Canstar General Manager, New Zealand.

“Nearly 80% of consumers will go out of their way to visit a particular service station in order to take advantage of fuel discount dockets/schemes or price promotions, with Wellingtonians and those from Otago most likely to chase fuel bargains.”

Despite price factors some respondents still favour the full service option, with Aucklanders (35%), Gen Ys (31%) and women (35%) among those preferring to visit service stations that pump gas for their customers.

High petrol prices are driving motorists out of their cars and onto public transport in droves, says Bonnar.

“Thirty two per cent of Auckland respondents say they are using more public transport than they did a year ago. That’s up from 22 per cent last year. Gen Ys are also travelling on the train, ferry and bus lane more than ever, with public transport numbers for youth up from last year by a third**.”

Almost half of Aucklanders and people from Otago are using their cars less than they did a year ago, however, for many commuters there is simply no alternative to using the car.

“There’s no doubt that high prices are hitting motorists’ wallets hard. They’re managing their costs in in a variety of ways. More than a third of Aucklanders and Gen Ys are even considering the purchase of a different model of car, or switching to a motorbike or scooter.”

Dashing the boy racer stereotype, males have proven to be the most likely (71%) to avoid fast acceleration in order to make their fuel go further, compared to 62% of women. This is also a trend being followed by a large majority of the population (67%) in their pursuit of cheaper transport costs.

The factors that influence petrol prices remain a mystery for the majority of kiwis, with 57% not able to understand the subtleties of the market.

With a firm footprint in the South Island, nationwide brand Challenge has knocked fuel sector darling, Z Energy off its top spot, receiving 2014’s highest score for overall satisfaction.

Despite the competitive market, Gull was the only service station to receive a five star rating for price. Z Energy continues to rate highly for service, range (of other items), appearance and facilities.

“Challenge appears to have struck the right balance between price and service that is winning the respect of its customers, who have given the brand Canstar’s overall satisfaction award for 2014,” says Bonnar.

The survey asked 2,240 respondents who had refuelled a vehicle in the last month to rate prominent, New Zealand service stations across six categories:

1. Price of petrol

2. Service

3. Appearance and cleanliness of the station

4. Facilities (e.g. car wash, air pump, water buckets, windscreen cleaners)

5. Range of other items for sale (e.g. gas bottles, firewood, grocery items)

6. Overall satisfaction with the service station

About the survey

Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have refuelled a vehicle at a service station in the last 1 month, in this case, 2240 people. The survey has a margin of error +/- 2.1%

Age Groups:

Gen Y: 18-29

Gen X: 30-44

Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

** I am using public transport more than I did a year ago: Gen Ys: 2014 32%. 2013 24%

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news