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Senorita AweSUMO to Show at NZ Eco Fashion Exposed 2014

SENORITA AWESUMO TO SHOW AT NZ ECO FASHION EXPOSED 2014


FOR IMMEDIATE RELEASE: 30 June 2014

This July Dunedin zero waste life style brand Senorita AweSUMO will be launching the first zero waste manufacturable collection at New Zealand's second ECO Fashion Runway event on the 27 July 2014.

New Zealand Eco Fashion Exposed is the perfect platform to launch the next wave of sustainable fashion innovations from Senorita AweSUMO. This collection embraces a zero waste lifestyle by showcasing the possibilities created from preconsumer off cuts combined with zero waste pattern making techniques. The goal of this collection is to create a zero waste basix range that can be manufactured by the current fashion system.

Senorita AweSUMO empowers and encourages ethical and conscious consumers with unique environmental fashion.Utilising every piece of fabric to make a practical local solution to a global problem. Garments up cycled from local landfills, op-shops and commercial off cuts, striving to get maximum use out of environmentally costly textile manufacture processes.

Senorita AweSUMO is Fiona Clements, Kai Tahu, Pakeha. She grew up in Waitati, Dunedin. Connected closely with nature and environmentally minded, her beliefs are reflected in her sustainable fashion design.

A belief that designers can serve their community by providing solutions to problems they can identify. The garments created are beautiful today, and look forward to a brighter future.

New Zealand Eco Fashion Exposed runway show takes place this July 27, and will be held at the Sacred Heart Performing Arts Centre in Lower Hutt. As part of a 4 day event schedule.

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