Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Goodbye Pork Pie, Hello New Original

Media Alert

New Zealand, 1 July 2014

Goodbye Pork Pie, Hello New Original

One of New Zealand’s favourite movies, Goodbye Pork Pie, has made a comeback today with MINI New Zealand releasing its remake of the film’s iconic Lake Hawea chase scene.

The scene, which features a number of ‘new originals’ including a new Director, new cast and the all new MINI Hatch in place of the original 1978 model, has been created to celebrate the launch of the new model released to the New Zealand market in April.

MINI Marketing Manager Simonne Mearns says the remade scene is the perfect ‘launch vehicle’ for the new MINI Hatch.

“The latest MINI is full of a number of new features – enough to warrant us making a big scene about it. Which is exactly what we did.”

“Goodbye Pork Pie was the perfect fit for MINI. There is definitely a little ‘Blondini’ inherent in the brand; we like to test the boundaries and push the limits, and a cheeky attitude is part of MINI’s ethos.”

“In addition, like the Blondini Gang, we are always up for the challenge - which in this case was remaking one of the tougher, but more iconic scenes from what is one of New Zealand’s most-loved movies. We are stoked with the result and hope Kiwis will enjoy it,” she says.

This is a feeling that shared by remake director Matt Murphy who thinks “that most New Zealanders will be intrigued by the remade scene. The image of the new volcanic orange MINI being chased by a replica police car somehow translates to the original movie really easily. At the same time, it is also new.”

In responding to what he believes his father might think of the remade scene, Murphy says, “My father knows of the project. You’ll have to ask him what he thinks, but I’d say he’s chuffed that the Pork Pie story still generates a significant following.”

The remade scene will be available for the public to view online from Tuesday 1 July at goodbyeporkpie2014.co.nz.

- Ends -

Notes to editors

Background

In production since April, the scene was designed as a tribute to Goodbye Pork Pie and a way in which to bring MINI, the little street demon raring to have some fun, to life and in way that would resonate with Kiwis.

After having secured a modern-day director (Matt Murphy) and the new MINI Hatch to star in the remake, all that was left for MINI to do was find one daring & brave kiwi to join in on the ride.

Through a series of challenges via a dedicated website and in-mall activations, MINI went about a dedicated recruitment process – daring Kiwis to be a little adventurous and apply their sense of humour by completing a number of Blondini challenges.

There was a huge response to this component, with more than 2,000 people getting in on the act in the hope of winning the chance to sit in the passenger seat of the MINI during the mid-May shoot.

In the end, it was 23 year old freelance film maker Vincent Blake Chilton whose audition tape captured the eye of director Matt Murphy – securing him the coveted spot.

Joining Senior BMW Driving Instructor Mike Eady (who played ‘Gerry’) in the MINI Hatch, Vincent spent a day on set enjoying the thrill as the new MINI’s go-kart handling was put to the test, outdriving & outclassing the pursuing ‘cop’ - Australia's premier Stunt Coordinator Harry Dakanalis – around Lake Hawea.

About the new MINI Hatch

The all new MINI Hatch went on sale in New Zealand in April 2014 and features a new generation of more powerful and fuel efficient engines, a stylish new interior cockpit design that raises the bar to unprecedented standards, the introduction of latest technologies including variable driving modes and options such as head-up display and LED headlights. Priced from $36,200 (six-speed manual driveaway), it is available for purchase from MINI dealerships throughout the country.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news