Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Surtees Boats Lands Historic Double Strike

1st July 2014
For immediate release
Surtees Boats Lands Historic Double Strike

Another chapter in the Surtees success story was written over the weekend, when they received the Exporter of the Year Award at the 2014 BNZ Bay of Plenty ExportNZ Awards. This follows on from Surtees’ success at the same awards in 2013 where they received the Best Emerging Exporter Award, making this an historic win.

In the 25 years that the awards have been running it’s the first time that a business has received Best Emerging Exporter and Best Exporter in consecutive years.

“We are thrilled to have received this award,” said Phil Sheaff, Surtees Managing Director. “We are proud of our product and of our dedicated team.”

For over 20 years, Surtees has been building industry-leading boats from their factory in Whakatane. From the original Neil Surtees design the company’s range has expanded to encompass a variety of aluminium boats all with the same objective: they are built to fish.

The secret to the Surtees success story isn’t just great boats, however. In-demand products and award-winning design are integrated with sound business practice.

“A strong governance structure is part of the foundation that has helped increase the size and scope of the business,” said Toni Palmer, Chairman, Board of Directors.

“The shareholders came together through our shared love of boats and fishing,” said Ms Palmer. “We have regular board meetings with the five directors and each provides significant input into the business.”

Like many businesses, as the Global Financial Crisis unfolded, Surtees anticipated a potential downturn in local demand. Rather than rely solely on the local market, they looked offshore to Australia, for other opportunities to fully use their production capacity.

“We took things slowly,” said Ms Palmer, “starting with a national distributor in Australia, and then moving to set up a dealership arrangement in each state.”
Today, Surtees employs over 45 staff and makes about 330 boats a year, all out of their plant in Whakatane. 55 per cent of production is sold in Australia and the balance in New Zealand.
While Surtees has plans to expand in the near future just to keep up with demand, they have no plans to move out of the Bay of Plenty.
“This is our home,” said Phil Sheaff. “All of our infrastructure is here; our loyal customer base was built in The Bay. And we can build boats here and send them anywhere.”
And, as winning the Exporter of the Year Award would suggest, do it very well indeed.
About Surtees Boats
It was in Whakatane in 2003 that Neil Surtees first decided to design and purpose-build an aluminium fishing boat. That finished product looked and performed so well he was very soon taking orders, and so the Surtees business was born. Surtees Boats now employs over 45 staff and makes around 330 boats a year for the Australian, Pacific and New Zealand markets. Surtees’ reputation for excellent sea performance and top quality workmanship has resulted in a string of national and international awards and a growing legion of loyal and repeat customers.

Ends.
Visit www.surteesboats.com for more information.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news