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Trans-Tasman Chartered Accountants launch new brand

Trans-Tasman Chartered Accountants launch new brand

Wednesday 2 July 2014

Chartered Accountants Australia and New Zealand has launched its contemporary brand today, marking a new era for the profession and the broader businesses community that the new organisation’s members serve.

Set to be the leading trans-Tasman business voice, the new body brings together more than 100,000 members of the New Zealand Institute of Chartered Accountants and the Institute of Chartered Accountants Australia in a strategic move to strengthen their position globally.

“Chartered Accounting is the language of business and our new organisation brings together the most innovative minds in the field” said Lee White, Chief Executive Officer of Chartered Accountants Australia and New Zealand.
“Our members represent hundreds of thousands of businesses across Australia, New Zealand and throughout the world.

“The new body will directly benefit members through the robust, responsive and relevant support they’ll receive. This allows our members to continue leading in the ever-evolving business world and deliver a significant positive impact on small and large businesses alike.”

Mr White said a core focus for Chartered Accountants Australia and New Zealand will be to lead debate and thinking around the public and economic policy challenges confronting us in the coming years.
“Chartered Accountants play a critical role as practitioners, advisers and as advocates for business and policy. Drawing on our new collective knowledge, we will be focused on greater influence of national economic policy and regulatory agendas and on international professional and technical standards,” he said.

One of the first initiatives will be the launch of Future[inc] in New Zealand, which is the organisation’s thought leadership platform and will see the release of a new report prior to the New Zealand election in September.

“In line with our contemporary branding and as part of our greater combined emphasis on thought leadership, I am proud to launch our new trans-Tasman magazine Acuity today. Acuity means sharpness of thought, which we see as one of the defining characteristics of our diverse membership. The magazine will amplify the voice of our organisation and our members.

“Our aim is to stimulate debate in New Zealand and Australia and put forward ideas that will help ensure that businesses and the economy are well-positioned for future success,” Mr White said.


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