Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Palmers marketing excellence recognised by NGIA awards

June 30, 2014

Palmers marketing excellence recognised in scoop of NGIA awards

Palmers Franchise Systems’ excellence in the marketing of their iconic garden stores and their products has been recognised in the annual Nursery and Garden Industry Association Awards.

In the fiercely-contested marketing section of the NGIA awards, Palmers was totally dominant, scooping the coveted Dave Goudie Cup for overall Excellence in Marketing (for the first time) and the D J Liddle Cup for Best Marketing Campaign Retail. Palmers also won awards for the Best Packaging or Plant Label, the Best Broadcast Advertisement and the Best Marketing Campaign.

Palmers marketing manager Janalle McMeekin says the awards are a great reward for the hard work of her relatively small team.

“To win all these awards, and especially the Dave Goudie Cup, is a fantastic coup for Palmers. We have a much smaller marketing budget than many of the other entrants and that means we have to work a lot harder and a lot smarter to get our message across.

“It is really great that our small team’s hard work has been recognised in this way.”

Palmers’ Tauranga store also enjoyed success at the awards, winning the Store of the Year Award (for the second year in a row), the prestigious Excellence in Plant Range and Quality award and the award for Excellence in Financial Results.

Franchisee Peter Wayman and his team do an amazing job in Tauranga,” says Janalle McMeekin. “Their merchandising is absolutely world class and they definitely deserve the recognition for their pursuit of excellence in a very competitive market”.

Palmers’ is New Zealand’s leading garden centre chain with 17 popular stores throughout the North Island.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news