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Driving safety home to farmers

Driving safety home to farmers

Rural retailers are backing government’s safety message to farmers.

The Environmental Protection Authority (EPA), in partnership with Agcarm and WorkSafe New Zealand, is launching a campaign to increase awareness about the importance of wearing the right safety gear when using farm chemicals.

The campaign directly addresses the “she’ll be right” attitude toward using safety gear.

Agcarm distributor members across New Zealand will display posters and distribute flyers with practical tips about safety gear.

More than 260 stores will be participating in the campaign, including PGG Wrightson, Farmlands, RD1, ATS and nine independent stores. In addition to the posters and flyers, articles and advertisements based on the posters will appear in the stores’ marketing and trade publications.

Rural retailers in safety campaign

SupplierStoresFlyers per storeFlyers totalPosters per storePosters total
PGG Wrightson9830029,4002196
Total260 54,800 386

HortNZ, Federated Farmers, Rural Contractors and WorkSafe NZ are also distributing campaign materials through their Safer Farms programme. More than 150,000 flyers will be passed out during the campaign.

The campaign runs from July 2014 to coincide with the start of the peak sale of agrichemicals - from late Winter to Spring.

The campaign is designed to address an estimated 600 to 900 New Zealanders dying every year from exposure to hazardous substances. Although, there is no evidence that any relate to agrichemicals, Agcarm member companies are behind the intent of the campaign.

Agcarm chief executive Graeme Peters says “The health and safety of people and the environment is a key driver for our member organisations. This demonstrates their commitment to that”.

“It’s also important for manufacturers’ of agrichemicals to have clear label statements regarding safety precautions for their products including describing what safety equipment is needed for each use – like our members do.

“I would like to commend our members for supporting the campaign and dedicating their time to this,” Mr Peters said.


Agcarm is the industry association of companies which manufacture, distribute and sell products that keep animals healthy and crops thriving. Member companies are committed to ensuring that these products are used safely, effectively and sustainably.

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