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Peanut Slab pioneers’ new frontier

Peanut Slab pioneers’ new frontier – Whittaker’s Honey Nut Crunch Slab

Whittaker’s is proud to introduce the Honey Nut Crunch Slab, a new creation that builds on the tradition of the iconic Peanut Slab and adds to Whittaker’s market-leading range of nut chocolate.

Honey Nut Crunch Slabs are made from 33% cocoa milk chocolate, a mix of honey-coated and roasted whole peanuts, and Manuka honey flakes.

“We’re obviously very proud of the success of our Peanut Slab, and the fact that they’re commonly referred to as a kiwi icon, so we’ll never change that recipe. At the same time, we’re an expanding company that’s constantly looking to innovate – Honey Nut Crunch is a delicious new variation on one of our all-time greats,” says Holly Whittaker.

“With Manuka honey combined with protein-packed peanuts inside, Honey Nut Crunch Slabs are a tasty treat that also provides a real energy boost for people on the go.”

Whittaker’s has the largest range of nut chocolate in New Zealand, with seven varieties. In a practice that began with the Peanut Slab in the 1950s, Whittaker’s has always used whole nut ingredients in its nut chocolate.

“The fact that we only use whole nuts is evidence of our commitment to quality that applies to all our ingredients, including cocoa. We’re the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process – from bean to bar.

“Honey Nut Crunch is a combination of top quality ingredients that we think nut chocolate fans will love.

“Given our experience with the Peanut Slab, and extensive nut chocolate range, we consider ourselves a bit of an authority on nuts – at least where chocolate is concerned,” said Ms Whittaker.

Honey Nut Crunch features new-look packaging that will be rolled out to the whole slab range in the first change to slab wrappers for 30 years.

Honey Nut Crunch is available nationwide in single 50g slabs and 3 x 50g multipacks from Monday 30 June.


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