Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Startup Launches Straight into Xero Channel

New Startup Launches Straight into Xero Channel

Tuesday 8th July 2014

Auckland based startup “Roll” has launched its new Software as a Service (SaaS) offering to market coinciding with its acceptance into the Xero eco-system as a Xero approved Add-On Partner.

The cloud-based business management software which integrates with Xero for invoicing provides contact management, sales pipeline, project tracking and business visibility in a super clean and easy-to-use interface. The software primarily targets creative and web development companies but directors Tristan Marris and Mark Osborne admit the application potentially has much wider appeal.

“Most service-orientated organisations have similar basic needs. With Roll, we’re already seeing interest from organisations outside of our initial target market including photographers, interior designers and other professional services.” says Tristan Marris.

What has become clear to the Roll development team is that there are a lot of products on the market but the majority are overly complicated to use. The key differentiator with Roll is that it offers full business workflow in an attractive package that users actually enjoy working with.

“Roll is super fast and super simple,” continues Marris. “We’ve done away with the complexity and convolution that plagues most software packages operating in our space and the feedback we’re getting from existing users has been extremely positive.”

The feedback has been so positive in fact that the company decided to bring forward the launch date, reducing the original six month beta test phase to four months following overwhelmingly positive feedback from those signed up to use the application.

Getting into Xero eco-system was also key for the company.

“Xero offers a huge opportunity to New Zealand SaaS businesses and Integrating with Xero was a no brainer for us,” says Mark Osborne.

“Roll is an excellent fit with Xero. While you can use Roll with any stand alone accounting package, the integration with Xero provides a powerful solution for users. “The support from Xero has been fantastic. their team have been excellent to work with were really positive about our product.” says Mark Osborne.

For Roll the timing couldn’t be better, launching into a New Zealand business environment which is extremely positive and upbeat.

With the success of other local SaaS companies including Xero, Vend and GeoOp, there’s a real focus on the SaaS market now and this has had tradeoffs with local businesses more aware of the efficiencies of cloud based software products.

“As a result, SaaS solutions are viewed as much less intimidating products than they used to be. Business owners are looking to the cloud more and more for business solutions and efficiency gains,” concludes Tristan Marris.

“It’s a great time to be have a SaaS product offering in New Zealand. As long as you’ve got a good product that meets a clear need in the market, there’s opportunity.”

More information on Roll can be found at www.rollhq.com.

- ENDS -


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news