Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Making mobile app privacy your competitive advantage

Making mobile app privacy your competitive advantage

9 July 2014

The Privacy Commissioner has released a new resource for businesses and app developers to help them understand their legal obligations under the Privacy Act when collecting personal information through mobile apps.

Apps can gather large amounts of information about their users but apps often don’t explain clearly what information they collect and for what purpose. Over 64 percent of New Zealanders own a smartphone and worryingly, in a recent NetSafe survey, 75 percent said there was nothing sensitive stored on their device.

While consumers may assume that established, trusted businesses will develop trustworthy apps, this is not necessarily the case. It is important that agencies, businesses and app developers know that it is unlawful to collect more information than is necessary. It is also important that consumers are informed about the permissions they agree to when they download an app.

The New Zealand Privacy Commissioner’s Need to Know or Nice to Have guidance is now available and designed to help businesses build user trust and loyalty through good privacy practices.

When apps don’t convey basic information about what the business is collecting personal information for, it’s difficult for people to feel confident that their information is being looked after.

In May, the Privacy Commissioner’s Office joined 27 overseas privacy enforcement authorities from the Global Enforcement Network (GPEN) in carrying out a survey of commonly used apps. As well as international apps, we surveyed a number of New Zealand ones.

The New Zealand results showed that only 50 percent of the apps examined had a link to their privacy policies available on the marketplace listing. Once they were installed on a device, 64 percent did not display or have any link to a privacy policy within the app itself.

While the overall international results are still being compiled, our results show that not enough information is being provided to users about how an app accesses and uses their personal information.

That’s why we’re making available out Need to Know or Nice to Have guidance for businesses and mobile app developers. This comprehensive app privacy resource is based on five simple concepts:

1. Make a plan and spot the risks
2. When a user makes a decision to download your app, be there with the right information
3. ‘Nice to know’ does not mean ‘need to know
4. Invest some time working out how to make privacy clear and relevant to your users
5. Providing information in real time is as important as being up front in advance.

The Need to Know or Nice to Have guidance is now available on our website at www.privacy.org.nz/apps-guidance

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news