Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NetHui shows the potential of the Internet for NZ businesses

NetHui shows the potential of the Internet for New Zealand businesses

Kiwi businesses could add $34 billion to the economy simply by making better use of the internet, according to research presented by the Innovation Partnership at NetHui today.

The research, The Value of Internet Services to New Zealand Businesses, was funded by Innovation Partnership members Internet New Zealand and Google, and conducted by Sapere Research Group.

It shows that businesses that extensively use Internet services are six per cent more productive than average businesses in their industry. Compared to low-users, heavy Internet users are a massive 73 per cent more productive.

Getting all New Zealand businesses to make the most of the Internet could add $34 billion to the economy through increased productivity and efficiency.

Murray Sherwin, Chair of the Innovation Partnership, said the Internet could have been purpose-built for New Zealand, yet many businesses aren’t using it to its full potential.
“We talked to businesses across New Zealand, from the tourism and retail sectors, to dairy farmers and professional services businesses,” Mr Sherwin said.

“While we found that the Internet is having a positive impact on productivity, too many businesses aren’t using the tools available to unlock the Internet’s potential.

“Businesses need to adopt easy-to-access and cost-effective tools such as cloud-based business systems and transformative online supply chain management. Doing so can drastically increase their productivity and, ultimately, improve their bottom lines.

“We know that the real difference for business lies not just in being connected, but in how effectively they use the Internet to rethink and reorganise the way they do things.”

“Businesses like the Martinborough Top 10 Holiday Park demonstrate just how much of an impact using the Internet effectively can have on a typical Kiwi business.

“Kiwi businesses like these are using the Internet to find new customers, improve their business data-gathering and market-targeting, and facilitate customer interaction with real-time online services.”

Digital Journey
To help businesses make the most of the Internet, the Innovation Partnership has launched digitaljourney.co.nz a tool to help businesses make the most of online services and tools.

Digital Journey has been developed by the Digital Office, a New Zealand not-for-profit organisation focused on increasing use of digital services, with funding from Internet New Zealand and Google.

Digital Journey assesses a business’ unique situation and provides a digital action plan with clear steps to harness the potential of the Internet. Once their assessment is complete, they can check back in to update their progress and look for the next actions in their plan.

The Digital Journey tool is free to use at digitaljourney.co.nz

ENDS

About the Innovation Partnership
The Innovation Partnership is a group of organisations dedicated to New Zealand becoming a world leader in using the Internet to drive business growth, public sector excellence and educational achievement.

Notes on the research
Comparisons are between the productivity of firms that make high use of Internet services and the average productivity of firms within the same industry.

Estimates of the impacts of Internet services on productivity are derived from Statistics New Zealand data from the Business Operations Survey.

The survey covers private sector firms that are “economically significant”, which means they have six or more employees and GST turnover higher than $30k, and they have been operating for more than a year.

The Value of Internet Services to New Zealand Business research can be found at innovationpartnership.co.nz


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news