Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Creative Industries add $3.5 billion to NZ’s GDP

Media release
10 July, 2014

Report: Creative Industries add $3.5 billion to NZ’s GDP
WeCreate.org.nz formed to champion creative industries

A new report shows the books, music, television and film sectors of New Zealand’s creative industries annually contribute more than $3.5 billion to the local economy.

By comparison, these components of the creative industries are similar in size to the forestry sector, double the size of the printing sector, and half the size of sheep, beef cattle and grain farming[1].

The four creative sectors also support the full-time employment of up to 15,000 authors, publishers, musicians, actors and writers directly. The figure rises to more than 30,000 once other suppliers and associated businesses within the industries are counted.
The figures come from a report prepared by PwC for WeCreate.org.nz on the impacts of music, book publishing and film and television. The report summarises the findings of individual studies conducted by each sector and is based on the latest industry data available for each[2].

WeCreate.org.nz officially launches today (10 July) and is an alliance of 20 members of the creative industries in New Zealand formed to represent, champion and foster the sector.

Sectors represented include television, film, books, music, games, photography and visual arts. Foundation members include Recorded Music NZ, Copyright Licensing NZ, The NZ Screen Association, the Publishers Association of NZ (PANZ), the Interactive Games and Entertainment Association (IGEA), the Australasian Performing Right Association (APRA) and Artists Alliance.

Chair of WeCreate.org.nz Paula Browning says it’s the first time such a report has been prepared from within the industry.

“This is the first time we have been able to truly demonstrate the real value New Zealand’s creators deliver to our economy. Based on four areas alone, we can already see the creative sector is thriving.

“We are currently working with the games, art and photography industries to incorporate their data in future versions of the report, and we anticipate design and others will follow. The aim is to consolidate industry information into an annual report on the economic contribution of New Zealand’s creative sector and acknowledge the thousands of people employed within it,” Browning says.

The report says books, music, television and film industries have a direct impact on New Zealand GDP of $1.642 billion, rising to $3.597 billion in total when indirect impacts[3] are considered. New Zealand’s total GDP across all industries is around US$182.6 billion (NZ$209 billion)[4].

Likewise, books, music, television and film industries directly provide 14,918 full time equivalent jobs rising to 30,599 when indirect impacts are considered. New Zealand’s total employed workforce is 2.3 million[5].

Figures from the PwC report reveal:
• Book publishing provides a total 5,160 full time equivalent jobs (2,940 direct) and has a total impact on GDP of $382 million ($160 million direct)[6].
• The music industry provides a total 4,077 full time equivalent jobs (1,670 direct) and has a total impact on GDP of $452 million ($205 million direct)[7].
• Film and television provides a total 21,315 full time equivalent jobs (10,284 direct) and has a total impact on GDP of $2,781 million ($1,282 million direct)[8]. The sector delivers a total impact of $1,376 million in terms of labour income.

Browning says WeCreate.org.nz’s vision is to be the eco-system of the nation’s creative world.

“We are as passionate about our eco-system as environmentalists are about protecting our forests and coastlines. Our aim is to ensure our sons and daughters can have an opportunity to work in vibrant creative industries, while all New Zealanders – and the rest of the world - can look, listen, read, play, engage with and enjoy the country’s dynamic creative output.

“It is our job to ensure the authors, publishers, musicians, writers and all creative people get a return on their investment in their own talents,” she says.

Chairman of South Pacific Pictures John Barnett says PwC's report highlights the significant contribution of the local creative sector to New Zealand's economic well-being.

“WeCreate.org.nz gives a voice to the creative industry to ensure that government, media and New Zealanders at large are kept aware of the value of this sector in terms of local employment and its contribution to making New Zealand a better place."

Head of Recorded Music NZ Damian Vaughan says WeCreate.org.nz delivers success by investing in the industry so creators have a local platform to represent them.

“We have come together to create a unified voice whose whole is much greater than its parts to ensure the industry remains robust and gets the support it needs to continue its very substantial contribution to the New Zealand economy.”

Kevin Chapman, the former President of PANZ and now director of Upstart Press says the development of the country’s creative talent helps build not only economic benefits but also national pride and identity.

“The future Janet Frames and Eleanor Cattons of New Zealand literature can only star on the world stage if we ensure they have the ways and means to benefit from their creativity. That is the mandate we are embracing through WeCreate.org.nz,” Chapman says.

Note: A copy of the PwC report “Employment and National GDP impacts of music, publishing and film and television in New Zealand” can be found at www.wecreate.org.nz. Separate full reports are also available on the same site.

Ends

[1] Source: Statistics NZ, Downloads >> National Accounts (Industry Benchmarks): Year ended March 2011 – GDP breakdown tablesavailable at http://tinyurl.com/qgsmqhb
[2] Music industry: 2013 data; books: 2012 data; television and film: 2011 data.
[3] Including suppliers to the industry and the impact of people in the industry's spending in other industries.
[4] Source: http://www.tradingeconomics.com/new-zealand/gdp
[5] Source: http://nzdotstat.stats.govt.nz/wbos/Index.aspx?DataSetCode=TABLECODE7080
[6] 2012 year
[7] 2013 year
[8] 2011 year


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

March 2017: Commerce Commission Delays Decision On Fairfax-NZME

The Commerce Commission has delayed its decision on the proposed merger between NZME and Fairfax Media's New Zealand assets, saying the deal is complex and it needs more time to assess the impact on both news content and the advertising market. More>>

ALSO:

Plan Plan: Permanent Independent Hearings Panel Proposed For Planning

The Productivity Commission recommends creating a permanent independent hearings panel like the one that cut through local politics to settle Auckland’s Unitary Plan, for the whole country. More>>

ALSO:

Statistics: NZ Jobless Rate Falls To 5.1% Under New Methodology

New Zealand's unemployment rate fell more than expected in the second quarter as Statistics New Zealand adopted a new way of measuring the labour market to bring the country in line with international practices, and while a growing economy continued to support jobs growth. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news