Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland City's Heartbeat Has A New Home In Your Pocket

Auckland City's Heartbeat Has A New Home In Your Pocket


Heart of the City launches WHERE NEXT™ app to transform people’s central city experience

· World-leading innovation and first app of its kind in New Zealand
· Intelligent app uses multi award-winning VMob mobile marketing platform
· Lifestyle-focused platform serves bespoke, personalised content

Heart of the City, the central city Business Association, has today announced the launch of a smartphone app – WHERE NEXT™ – to revolutionise the central city experience and keep individuals “in the know”.

Millions of people – Aucklanders, visitors and international tourists soaking up the world’s third-ranked city for lifestyle* – can now find out what’s on, and when and where to go next at the tap of a button. WHERE NEXT™ serves highly targeted, real-time, preference and location-based personalised information direct to mobile.

Heart of the City Marketing Manager, Kate Cleaver, says the app is designed to give people the best possible experience whenever they are in Auckland’s central city and enable them to personalise their experience to make the most of their time there.

“The WHERE NEXT™ app is like that friend who always knows the best places to go, what’s on and what you enjoy. It provides inspiration when you need some choices or want to know what your options are – there’s always so much going on in our city all the time – now you can get a personalised recommendation you can trust.”

The app is packed with special features and enables people to be as random or in control of its suggestions as they like. It offers users the ability to tell the app the type of suggestions they are after in any precinct.

“Whether it’s a quick beer after a gig, a bite to eat, or if you’re looking for something special to do, WHERE NEXT™ is a handy suggestion-based tool on the go. It can also be used as a planning tool before heading to the city, whether you’re hitting the shops or looking for something cultural,” says Cleaver.

WHERE NEXT™ is a joint venture with Colenso and award-winning Kiwi mobile marketing innovation company VMob (VML), which delivers the personal profiling, GPS location, weather, deals and geo-fencing smarts. Sush Mobile built the app and web developers Sparks were also integral to bringing WHERE NEXT™ to life.

Terry Williams-Willcock, Digital Creative Director of Colenso/Proximity, says, “Over the four years I’ve lived in Auckland I have seen the Heart of the City grow and become a really vibrant place.”

“When I take the family into the city centre we tend to do one thing and are then stuck for ideas of what to do next. We found this to be a common problem for Heart of the City, which helped inform our idea. So, as indicated by the name “Where Next”, we ensured the app focused on giving people ideas of what to do and where to go next based on where they are and what they like.”

The WHERE NEXT™ app is free and available now for download from the App Store for Apple and Google Play for Android.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news