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New opportunity opens at Liberty Genetics

11 July 2014

New opportunity opens at Liberty Genetics

With the upcoming departure of Craig Hemmings, general manager of Liberty Genetics in Hamilton, an opportunity has opened up for a new general manager to come on board to further grow and develop a brand that’s making headway in the competitive dairy genetics market.

Liberty Genetics currently supplies high quality, cost-effective products to the dairy industry. For the past 15 years, it has experienced significant growth Liberty Genetics’ chairman, Kevin Buckley, said the new general manager will be working to achieve double its current market share over the next five years.

“The board has an ambitious business plan in place and this is an exciting opportunity to develop and grow the business in the New Zealand, Australian, North and South American markets,” said Mr Buckley.

“The experience and tenacity that Craig Hemmings brought to Liberty Genetics was invaluable at a time when the market was at its most challenging, and we thank him for his work over the past three years. The platform Craig has set for Liberty is incredibly sound, and both its genetics and services are well placed to serve the needs of our farming customers.

“We are delighted with the progress made with our breeding team and the focus Craig has bought to looking after our customers is a strategy we want to continue doing well in.”

Liberty Genetics is part of CRV Holdings, one of the largest bovine genetics companies in the world. The General Manager reports directly to an independent New Zealand-based Board of Directors.

About Liberty Genetics
Liberty Genetics lead the industry by offering a different breeding philosophy compared to other New Zealand herd improvement companies. Its bull teams are now made up of 80% high merit young bulls and 20% higher reliability proven bulls.

Nine percent (9%) of Liberty Genetics’ young bulls are proven with BW rates on par with RAS list calibre. This is an industry leading graduation rate, with Liberty Genetics outperforming its market share by three (3) times.

When Liberty Genetics formed in 1998, no other company was actively selling young sires outside of organised progeny testing. Today, around 40% of the industry is using the young sire model and/or hybrid teams that include similar ratios of proven sires.

The company is wholly owned by CRV Holdings, the parent company of Hamilton-based CRV Ambreed.


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