Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


A Dashing Ticketing Revolution for Provincial Rugby

A Dashing Ticketing Revolution for Provincial Rugby

14 July 2014

More provincial rugby fans will soon be dashing out the door to watch games live, thanks to a new customer friendly and cost effective ticketing system.

Dash Tickets has entered the world of provincial rugby with a revolutionary ticketing system designed to reduce costs for customers and Provincial Rugby Unions.

The international ticketing company, which is based in Wellington with a strong presence throughout New Zealand, has moved into the ITM Cup space alongside its sister company, TicketDirect.

“We’re providing a quick, painless, inexpensive and effective purchasing experience,” says Matthew Davey, CEO of Fortress Information Systems Ltd, parent company of Dash Tickets and TicketDirect.

The new approach to ticketing is a competitive price model based on groundbreaking technology which gives Provincial Rugby Unions the power to control their own ticket sales, with the support of the Dash system.

It involves a fully integrated ticketing website with a strong customer focus, including Facebook integration and a ticket scanning smart phone app.

This enables Event Professionals to self-manage their own events quickly and easily, resulting in significantly reduced service fees for the purchaser – the equivalent of about a quarter of the fees that other ticketing agencies charge.

“The new system means more people can meet the cost of attending games. Dash Tickets was founded as a means of lowering service fees and rewarding customers when they buy online and do the work themselves,” says Matthew.

However, Dash Tickets believes it is important to cater for everyone’s purchasing needs, with people still able to buy tickets online, over the telephone, or at i-sites and ticketing offices.

Currently, Dash Tickets, together with TicketDirect, is involved with ten Provincial Rugby Unions along with most of professional netball and cricket.

“We have long-standing associations with three of the Super Rugby franchises – the Crusaders, Highlanders and Chiefs. The Provincial Rugby Unions will be able to leverage the wider marketing and customer associations we have with them,” says Matthew.

Dash Tickets has recently confirmed partnerships with North Harbour and Tasman Rugby.

“Their involvement reflects our credibility in the area,” says Matthew.

North Harbour Rugby Union CEO, Brett Hollister, is excited about the opportunities Dash Tickets affords his union.

“We like the fact that we get all the benefits of a top class ticketing platform but can deliver it under the Harbour Rugby banner and integrate with our social media network. We are sure this will help enhance our customer experience,” he says.

The increased flexibility across sales channels enabled by Dash Tickets’ new system is helping the company foster a greater degree of connection across all Provincial Rugby Unions.

“Ultimately it allows people to have a greater connection to grassroots rugby. It’s also an exciting platform for all divisions of national rugby,” says Matthew.

Dash Tickets’ experience in other large scale sporting events spans handling the majority of the HRV cricket competition through to a host of high profile horse-racing events.

Dash Tickets is a wholly New Zealand owned company, with investment and funding being retained nationally.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news