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Fashion label launch: V is for Vintage open for orders

Fashion label launch: V is for Vintage open for orders

Every vintage lover knows the agony of finding a unique piece that you truly love to find it's the absolute wrong size - the perfect floral fifties frock that is inches too small, or a gorgeous rockabilly piece that isn't offered to an individual's measurements. The all-too-familiar trawl through websites or racks in search of retro clothing in the perfect size and look can be endless.

V is for Vintage was founded by a vintage enthusiast who was sick of the tireless search, identifying a need in the market for affordable, tailored vintage-style clothing in a huge range of sizes and fits - and deciding to fill that niche with help from her mother and inspiration from her grandmother.

Vintage lover Kirstin is the founder and designer of V is for Vintage, and her mother Denise is also the founder and seamstress who brings the designs to life. Denise and Kirstin's V is for Vintage boutique is an online haven of vintage, retro, reproduction and rockabilly clothing and accessories, including in-house MaeKing clothing. MaeKing clothing is all made in New Zealand, the label founded following the passing of its namesake, Denise's mother Mae. The MaeKing line features reproduction garb for men and women seeking a unique and impeccably made look that fits in with their vintage sensibilities. The V is for Vintage team are able to work with their customers to ensure a perfect fit, helping to take the growing vintage marketplace to a wider audience.

V is for Vintage is now open to the public, and ready to take orders from vintage lovers across Aotearoa and abroad. Their maiden collection features gorgeous gingham checked frocks, floral dresses in full 50s style, and little black dresses for women, as well as a line of tailored printed cotton shirts for men. Their full range is available at


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