Pandora Internet Radio: 2m Listeners across Australia and NZ
Pandora Internet Radio Hits Two Million Listeners across Australia and New Zealand in under Two Years
Phenomenal growth delivers two new registered users every minute
Auckland, July 18th, 2014 – Pandora Australia and New Zealand has today announced that since launching in December 2012, it has achieved a milestone of two million registered listeners, effectively doubling its listener base in less than 12 months.
“It’s clear that radio is evolving - and this evolution is being propelled by consumers and technology,” says Jane Huxley Managing Director, Pandora ANZ.
“Key to Pandora’s success, is that we offer listeners an interactive and social experience that is incredibly personal, and artists a channel to be discovered by a new legion of fans” Huxley stated.
“We know and celebrate the fact that every individual has their own unique relationship with music. Our business is based on getting to know our listeners likes and dislikes so that we can continue to spin track after track of music we know they will love,” Huxley concluded.
Pandora also revealed that their two million listeners enjoy music across over 29 million personalised stations and true to Pandora’s model of personalisation, all of these stations have been highly customised with over 90 million Australian and New Zealand thumbs.
Additional results include:
• Pandora attracts two new registered users across ANZ every minute.
• Every day Pandora ANZ streams 384,891 hours worth of music – which is equivalent to 44 years of music
• To date, Pandora has streamed over 190 million hours of music to ANZ ears
• Listeners are enjoying personalised radio everywhere with nearly 75% of monthly listening done via mobile and other connected devices.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.www.pandora.com