Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Countdown drops price of bread to $1 a loaf

Countdown drops price of bread to $1 a loaf

Price of Homebrand bread range drops to $1
Expected to save shoppers more than $7 million per year on bread
Better value for customers on more than 430 products since October

17 July 2014 - Countdown has dropped the everyday price of its Homebrand bread range to $1. From tomorrow (Friday, 18 July), these products join more than 430 other grocery items with a new everyday low price.

Countdown Managing Director, Dave Chambers, says bread is a staple of almost every household and each year New Zealanders buy 15 million loaves of Homebrand white and wheatmeal bread from their stores.

“Price is important to Kiwis, no matter who they are or where they live. We can’t impact the cost of our customers’ rent, mortgage or their power bill, but we have listened to what our customers want and can help families manage the cost of their shopping by delivering better value every day, like a loaf of bread,” says Chambers.

“At Countdown we’re committed to lowering prices for longer. When prices are cut, competition increases and that’s good for shoppers. We’re saying to New Zealanders that they can count on us to be even more competitive than we have been.”

The price of Homebrand white and wheatmeal loaves will drop from $1.48 to $1 and based on the number of loaves sold last year, it’s anticipated that customers will save $7.3 million a year from this price reduction, bringing them everyday better value on bread.

Cutting the price of Homebrand bread is part of Countdown’s Price Lockdown and Price Drop programme that launched in October 2013. Since then the everyday price of more than 430 grocery items has dropped, such as fresh chicken, ham and coleslaw, frozen vegetables, pet food, biscuits, toothpaste and toilet paper. In May, Countdown dropped the price on a range of other bakery goods such as mega-pack rolls, pita bread and tortillas.

“Kiwis have made use of the better value of Price Lockdown and Price Drop and have already saved $16 million on these products since last October. We’re always looking for new opportunities to deliver savings for our customers. Our $1 bread is an example of our commitment to bringing lower prices to Kiwis for longer,” says Chambers.

• Cutting the cost of Homebrand bread from $1.48 to just $1 a loaf.
• Countdown sells 15 million loaves of Homebrand bread per year.
• Price cut estimated to save customers over $50 a year on Homebrand bread on average.
• Since October last year Countdown has dropped the price of more than 430 items, already saving customers $16 million across Price Lockdown and Price Drop products.
• Freya’s Bread is new to the Price Lockdown range: two loaves (excl Low Carb) for $6 or $3.50 each, usually $4.79 ea, estimated to save customers $3.5 million a year on Freya’s.
• There is a limit of four Homebrand bread loaves per customer in stores. The Homebrand bread range includes: White Toast, White Sandwich, Wheatmeal Toast, Wheatmeal Sandwich.

About Countdown
Countdown is one of New Zealand’s largest employers with more than 18,000 team members across 171 supermarkets, distribution centres, processing plants and support offices. We serve 2.7 million customers every week, and work with more than 1100 food producers and suppliers throughout New Zealand, as well as thousands of independent farmers and growers. We’re committed to being part of the communities we live and work in: some of our activities include the Countdown Kids Hospital Appeal, which has raised more than $6.9 million in the past seven years for children’s hospital wards, and Countdown Food Rescue which donates more than $1.4 million of food each year to The Salvation Army and other food banks charity partners, so we can help Kiwis in need.
www.countdown.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news