Kiwis enjoying more mobile action for less money
Research reveals: Kiwis are enjoying more mobile action for less money
Prices have been dropping and on average mobile usage plans Kiwi’s are getting more data, text and minutes.*
Skinny Mobile aims to give consumers more of what they want and launches a new brand campaign to support this; “Great mobile prices. It’s that simple.”
AUCKLAND, 18, July 2014 – New Zealand is catching up to the rest of the world when it comes to phone plans.
A decade ago, New Zealanders were paying some of the highest mobile phone charges in the world; for medium-level mobile users, New Zealand was the fourth most expensive country in the OECD.* However according to the 2013 Annual Telecommunications Monitoring Report, “spending on telecommunications services is about the same in real terms as it was 10 years ago, yet consumers are getting far more for their money, particularly in the mobile market.”
Most mobile usage plan prices have also been dropping. “The price in New Zealand for the plan with average calling and data use was 40% below the OECD average. Prices for all usage plans have dropped significantly, between 25% and 70%, over the last three years but prices for plans with high call volumes have stayed persistently above average which is potentially a result of high volume users being less price sensitive,” said Dr Gale.*
Ross Parker, General Manager of Skinny Mobile states that, “At Skinny, we’re working to give our customers more of what they want at great prices, it’s that simple.”
With nearly two thirds of the population on prepay plans, Skinny only offers this option to its customers, and within prepay “we can offer great prices by being smarter with every dollar we spend. We don’t sponsor rugby league teams, or spend rent on stores and because Telecom has a great network, we use that,” says Parker.
While Skinny still claims NZ’s lowest price prepay Combo at just $16, in recent months Skinny has also added a new $30 Combo which has 1GB of data and loads of minutes and texts, as well as a $40 Combo which is New Zealand’s first unlimited calling prepay Combo to New Zealand and Australia.
Skinny is announcing its new positioning with a brand campaign kicking off on 20 July. The fully integrated campaign includes TV, OOH, digital, PR and radio as well as boasting a super smart, easy-to-use new website.
“Our new brand campaign reflects our simple, direct approach. We opted for simple line drawings and animation to reinforce our brand positioning and Combo messages,” says Parker. “Kiwis of all ages are finally enjoying more mobile for their money, and we’re determined to keep it that way.”