Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwis enjoying more mobile action for less money

Research reveals: Kiwis are enjoying more mobile action for less money

Prices have been dropping and on average mobile usage plans Kiwi’s are getting more data, text and minutes.*

Skinny Mobile aims to give consumers more of what they want and launches a new brand campaign to support this; “Great mobile prices. It’s that simple.”

AUCKLAND, 18, July 2014 – New Zealand is catching up to the rest of the world when it comes to phone plans.

A decade ago, New Zealanders were paying some of the highest mobile phone charges in the world; for medium-level mobile users, New Zealand was the fourth most expensive country in the OECD.* However according to the 2013 Annual Telecommunications Monitoring Report, “spending on telecommunications services is about the same in real terms as it was 10 years ago, yet consumers are getting far more for their money, particularly in the mobile market.”


Most mobile usage plan prices have also been dropping. “The price in New Zealand for the plan with average calling and data use was 40% below the OECD average. Prices for all usage plans have dropped significantly, between 25% and 70%, over the last three years but prices for plans with high call volumes have stayed persistently above average which is potentially a result of high volume users being less price sensitive,” said Dr Gale.*

Ross Parker, General Manager of Skinny Mobile states that, “At Skinny, we’re working to give our customers more of what they want at great prices, it’s that simple.”

With nearly two thirds of the population on prepay plans, Skinny only offers this option to its customers, and within prepay “we can offer great prices by being smarter with every dollar we spend. We don’t sponsor rugby league teams, or spend rent on stores and because Telecom has a great network, we use that,” says Parker.

While Skinny still claims NZ’s lowest price prepay Combo at just $16, in recent months Skinny has also added a new $30 Combo which has 1GB of data and loads of minutes and texts, as well as a $40 Combo which is New Zealand’s first unlimited calling prepay Combo to New Zealand and Australia.

Skinny is announcing its new positioning with a brand campaign kicking off on 20 July. The fully integrated campaign includes TV, OOH, digital, PR and radio as well as boasting a super smart, easy-to-use new website.

“Our new brand campaign reflects our simple, direct approach. We opted for simple line drawings and animation to reinforce our brand positioning and Combo messages,” says Parker. “Kiwis of all ages are finally enjoying more mobile for their money, and we’re determined to keep it that way.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news