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Kiwi icons team-up to create limited edition special treat


Kiwi icons team-up to create limited edition special treat

Whittaker’s and Griffin’s, two iconic New Zealand treat specialists, have teamed-up to create the limited edition, quintessentially Kiwi, Whittaker’s Hundreds and Thousands 250g block.

Whittaker’s creamy white chocolate has been creatively crafted with natural flavour and colour to recreate the look and taste of the famous biscuit. It is then mixed with biscuit pieces and loose hundreds and thousands to give it the authentic texture and flavour.

Whittaker’s Marketing Manager, Holly Whittaker said, “The combination of Whittaker’s chocolate – the quality of which we ensure through our signature bean to bar process – with treasured Hundreds and Thousands biscuits is a fun and delicious new product that is unique on the market.”

Both companies have been excited about the idea of working together in the spirit of Kiwi camaraderie to create something special for their fans.

“Griffin’s and Whittaker’s are both New Zealand producers that successfully compete with large-scale international importers. We have our New Zealand fans to thank for that, and we thought they would enjoy us teaming-up to create a special treat,” said Ms Whittaker.

There is a natural synergy between Whittaker’s and Griffin’s, which were founded in New Zealand 119 and 150 years ago respectively, and have both become iconic New Zealand brands.

Griffin’s General Manager Sales & Marketing, Josette Prince said, “We’re delighted to be working with Whittaker’s – we share many of the same values such as a commitment to quality, engaging with consumers and a passion for New Zealand.

“Cookie Bear Hundreds and Thousands biscuits are one of our most-loved products and we’re excited to recreate it as a limited edition chocolate block for New Zealanders to enjoy.”

Whittaker’s and Griffin’s collaborated on the product design, experimenting with different approaches before deciding on the winning formula.

“It’s been a great experience working together to co-create this unique product, and we think many fans of both companies will be happy we did when they give it a taste,” said Ms Whittaker.

Whittaker’s Hundreds and Thousands blocks are a limited edition product available for three months from Monday 21 July.

ENDS

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