Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mobile Embrace develops innovative mobile rich media ad unit

Mobile Embrace develops innovative mobile rich media ad unit for the Paramount release of Hercules

21 July 2014 – Mobile Embrace’s 4th Screen Advertising, New Zealand’s leading mobile advertising sales agency, has launched two complimentary rich media mobile ad units to promote the premier of the Paramount film Hercules.

The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film’s essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

Cindy Leong, spokesperson at Mobile Embrace New Zealand, says, “We were approached by MEC/Y&R to develop an interactive campaign that innovates on the film’s central character, Hercules, and offer audiences an entertaining ad format that is highly engaging and ignites user interest to see the film.

“Mobile is one of the most personal and engaging mediums. This campaign demonstrates yet again how brands can connect with their target audience in new and exciting ways beyond the banner and on a device they use the most. With standout formats such as these, users are drawn to interact, especially when placed in highly contextual publisher environments within our premium network,” said Ms. Leong.

Custom-designed for mobile, the highly engaging, rich media ad unit captures the audience’s attention from the second the user arrives on the m-site or app featuring the ad.

“The in-banner video captivates users with a short teaser to the film that instantly plays when the user opens the m-site or app featuring the ad. Users are then prompted to click on the eight-second in-banner video which features an animated overlay, where the film’s title runs across the screen in a sequence of movements – without requiring the user to leave the page they were on,” said Ms. Leong.

Amber Conroy, Business Director MEC/Y&R, said, “We turned to the experts at Mobile Embrace to push the boundaries on user engagement and entertainment. Their industry leading ad formats and compelling creative means we’re more likely to capture the attention of the growing volume of users on smartphone devices and interact with them in a more meaningful, fun and memorable way.”

To ensure maximum contextual relevancy, the mobile campaign for Hercules will be published on premium m-sites and apps across Mobile Embrace’s tier-one premium publisher network, including: The New Zealand Herald; Sportsmate, such as League Live, Footy Live, and Union Live; and, Perform Group apps such as goal.com, Cricbuzz and Eurosport. The campaign will run from 21st July – 27th July, 2014.

“Our premium ad network will ensure that Paramount’s mobile campaign for Hercules appears alongside recognised, quality local and global publishers,” added Ms. Leong.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>


Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news