Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mobile Embrace develops innovative mobile rich media ad unit

Mobile Embrace develops innovative mobile rich media ad unit for the Paramount release of Hercules

21 July 2014 – Mobile Embrace’s 4th Screen Advertising, New Zealand’s leading mobile advertising sales agency, has launched two complimentary rich media mobile ad units to promote the premier of the Paramount film Hercules.

The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film’s essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

Cindy Leong, spokesperson at Mobile Embrace New Zealand, says, “We were approached by MEC/Y&R to develop an interactive campaign that innovates on the film’s central character, Hercules, and offer audiences an entertaining ad format that is highly engaging and ignites user interest to see the film.

“Mobile is one of the most personal and engaging mediums. This campaign demonstrates yet again how brands can connect with their target audience in new and exciting ways beyond the banner and on a device they use the most. With standout formats such as these, users are drawn to interact, especially when placed in highly contextual publisher environments within our premium network,” said Ms. Leong.

Custom-designed for mobile, the highly engaging, rich media ad unit captures the audience’s attention from the second the user arrives on the m-site or app featuring the ad.

“The in-banner video captivates users with a short teaser to the film that instantly plays when the user opens the m-site or app featuring the ad. Users are then prompted to click on the eight-second in-banner video which features an animated overlay, where the film’s title runs across the screen in a sequence of movements – without requiring the user to leave the page they were on,” said Ms. Leong.

Amber Conroy, Business Director MEC/Y&R, said, “We turned to the experts at Mobile Embrace to push the boundaries on user engagement and entertainment. Their industry leading ad formats and compelling creative means we’re more likely to capture the attention of the growing volume of users on smartphone devices and interact with them in a more meaningful, fun and memorable way.”

To ensure maximum contextual relevancy, the mobile campaign for Hercules will be published on premium m-sites and apps across Mobile Embrace’s tier-one premium publisher network, including: The New Zealand Herald; Sportsmate, such as League Live, Footy Live, and Union Live; and, Perform Group apps such as goal.com, Cricbuzz and Eurosport. The campaign will run from 21st July – 27th July, 2014.

“Our premium ad network will ensure that Paramount’s mobile campaign for Hercules appears alongside recognised, quality local and global publishers,” added Ms. Leong.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news