Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ANZA teams with Effective Measure

ANZA teams with Effective Measure for digital industry insights and research

New Zealand’s digital advertising sector gets new tools to charter growth

Auckland, New Zealand 22 July, 2014 - The Association of New Zealand Advertisers (ANZA) has partnered with international digital measurement specialist, Effective Measure, to offer ANZA members new data and insights into the online sector.

Effective Measure, the Australian founded digital measurement and research specialist, provides audience profiling and rich data to publishers, ad agencies, ad networks, advertisers and researchers internationally. Effective Measure launched into the New Zealand market in December.

Under the new initiative, Effective Measure will offer all ANZA members a complimentary ‘Silver’ subscription to Effective Measure’s Audience metrics and market analysis solution.

Effective Measure’s Audience platform offers market insights into digital consumers that allows brands to collate actionable data into the audiences they engage with, compare profiles against competitors and to tailor marketing strategies to attract higher conversion rates and increased sales.

“Spend on digital advertising in New Zealand has been dramatic and is forecast to continue to grow significantly. We are at a point where data measurement across all digital platforms is crucial to reaping the best results for advertisers and marketers. We welcome Effective Measure to the New Zealand market and look forward to helping our members amplify their data assets and support their digital strategy to keep up with the industry evolution,” said ANZA Chief Executive, Lindsay Mouat.

ANZA is the New Zealand advertising sector’s peak industry body devoted to the development, promotion and advocacy of advertising and marketing communications.

“As the voice of New Zealand Advertisers, ANZA works to protect the freedom to advertise responsibly and to enhance advertiser’s effectiveness. Robust media measurement is the foundation of marketing communications effectiveness. The opportunity for advertisers to better understand the impact of their digital advertising in terms of audience behaviour and engagement will enable marketers to make investment decisions with confidence,” Mouat added.

Effective Measure’s ‘Silver’ subscription offer is valid for 12 months from mid July for all ANZA members. The subscription service to Effective Measure’s Audience solution includes deep demographic profiles of web audiences (up to 3 websites), audited traffic size and audience composition figures. Also included is the opportunity to run custom surveys to determine specific attitudinal and behavioural information from specific audiences.

“Effective Measure understands the needs of brands to keep up with the sophisticated shifts in profiling audiences across a fragmented media environment. Through our work with ANZA we hope to assist members in monitoring site visitation across all platforms to reveal audience insights, behavioural trends and patterns of usage across a variety of metrics,” said Effective Measure’s Business Development Director, Brenton Webber.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news