Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ANZA teams with Effective Measure

ANZA teams with Effective Measure for digital industry insights and research

New Zealand’s digital advertising sector gets new tools to charter growth

Auckland, New Zealand 22 July, 2014 - The Association of New Zealand Advertisers (ANZA) has partnered with international digital measurement specialist, Effective Measure, to offer ANZA members new data and insights into the online sector.

Effective Measure, the Australian founded digital measurement and research specialist, provides audience profiling and rich data to publishers, ad agencies, ad networks, advertisers and researchers internationally. Effective Measure launched into the New Zealand market in December.

Under the new initiative, Effective Measure will offer all ANZA members a complimentary ‘Silver’ subscription to Effective Measure’s Audience metrics and market analysis solution.

Effective Measure’s Audience platform offers market insights into digital consumers that allows brands to collate actionable data into the audiences they engage with, compare profiles against competitors and to tailor marketing strategies to attract higher conversion rates and increased sales.

“Spend on digital advertising in New Zealand has been dramatic and is forecast to continue to grow significantly. We are at a point where data measurement across all digital platforms is crucial to reaping the best results for advertisers and marketers. We welcome Effective Measure to the New Zealand market and look forward to helping our members amplify their data assets and support their digital strategy to keep up with the industry evolution,” said ANZA Chief Executive, Lindsay Mouat.

ANZA is the New Zealand advertising sector’s peak industry body devoted to the development, promotion and advocacy of advertising and marketing communications.

“As the voice of New Zealand Advertisers, ANZA works to protect the freedom to advertise responsibly and to enhance advertiser’s effectiveness. Robust media measurement is the foundation of marketing communications effectiveness. The opportunity for advertisers to better understand the impact of their digital advertising in terms of audience behaviour and engagement will enable marketers to make investment decisions with confidence,” Mouat added.

Effective Measure’s ‘Silver’ subscription offer is valid for 12 months from mid July for all ANZA members. The subscription service to Effective Measure’s Audience solution includes deep demographic profiles of web audiences (up to 3 websites), audited traffic size and audience composition figures. Also included is the opportunity to run custom surveys to determine specific attitudinal and behavioural information from specific audiences.

“Effective Measure understands the needs of brands to keep up with the sophisticated shifts in profiling audiences across a fragmented media environment. Through our work with ANZA we hope to assist members in monitoring site visitation across all platforms to reveal audience insights, behavioural trends and patterns of usage across a variety of metrics,” said Effective Measure’s Business Development Director, Brenton Webber.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news