Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Investors Back Kiwi Entrepreneur

Investors Back Kiwi Entrepreneur
Posse raises $1.5M to further accelerate growth

Posse is the fastest growing network of shop owners and shoppers
Used by more than 50,000 shops with growth of 20% per month
Closed new round of $1.5M in funding this week
Backed by high profile new and existing investors

With more than 50,000 engaged merchants and a growth rate of 20% per month, Posse is the fastest-growing network of shop owners and shoppers online. This week Kiwi entrepreneur, Rebekah Campbell, closed a new round of $1.5M in funding, winning support from both new and existing investors, including several high-profile names. A number of investors who successfully backed 'Freelancer' ahead of its listing have joined Posse's register, which already boasts a stellar line-up of international technology entrepreneurs.

Posse launched in late 2012 as a customer recommendation app. Users create virtual streets of their favourite places to eat, drink and shop, and share these collections with their friends. The platform encourages participants to curate and show-off great places that they've discovered, and a high proportion of the member base does just this. Posse uses their information to help people find place recommendations (hairdressers, gyms, cafés...) from their social network on the go and to sign-up and engage shop owners en masse.

"Our vision is to create a product that merchants and shoppers both love, and to help them connect with each other," says Posse founder and CEO Rebekah Campbell.

"At the moment, store owners can interact with people who recommend them, perhaps by sending gifts. They have access to detailed customer analytics, can make special offers, and connect with other store owners with a similar customer profile to their own. The community is thriving; it's growing organically, and both sides of the network are engaged."

The company plans to use recent funding to accelerate growth and add new services to its offering.

Ms Campbell says, "A range of interesting products are providing a cluster of new solutions to merchants, as mobile and now beacon technology changes the way we shop. We built our network first; soon both merchants and shoppers will have access to a much wider range of services than they do today."

Posse has now raised a total of $4.5 million. Investors include Google Maps Founder Lars Rasmussen, high profile Silicon Valley Venture Capitalist Bill Tai and Artesian Capital's Jeremy Colless—all of whom serve on the company's board.

Lars Rasmussen says, "I've been a supporter of Posse since its original incarnation in the music industry as a community of bands and fans. It's been awesome to see that the principles underpinning what we built in music are now being used to help shop owners build relationships with their loyal customers. I'm thrilled to see the network taking off and can't wait for the next phase."

-ENDS-


About Posse:
Posse is based in Sydney, Australia. Founded by Rebekah Campbell in March 2013, Posse is a service that connects consumers and shops through a social platform. It is the world’s first social search service, which enables consumers to search for restaurants, cafes, bars and shops that have been recommended by their friends. The two-sided network also enables merchants to engage existing customers and promote to new customers. Backed by prominent Silicon Valley Investors, including Lars Rasmusen (Founder of Google Maps), Bill Tai (Partner Charles River Ventures, seed investor in Twitter) and Alex Harvey (CEO Asia, Macquarie Bank), Posse is set to take on rivals like Foursquare, Yelp and Google Maps.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news