Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Pua Magasiva takes a spin as Move60 Ambassador

MEDIA RELEASE

22 July 2014

Pua Magasiva takes a spin as Move60 Ambassador

Popular actor, radio announcer and fitness advocate, Pua Magasiva, was today announced as an Ambassador for the Move60 programme.Move60 is an initiative from Coca-Cola in partnership with BikeNZ and the Foundation for Youth Development (FYD) that encourages teens to be active for 60 minutes a day.

Recent research released by the University of Auckland reports that only 32% of teens aged 15 to 19 meet the physical activity guideline of doing at least 60 minutes of moderate to vigorous physical activity every day*. In his role as Move60 Ambassador, Pua will be encouraging teens to follow his example of daily exercise, with the aim of improving this statistic in New Zealand.

The Move60 programme includes an app to support the teens on their fitness journey. The Move60 app offers a platform for teens to ride their bikes safely and socially, engage in some healthy and interactive competition, clock up the kilometres and track their progress.

When Pua is not in front of the camera or behind the microphone, he can often be found working out in the local gym or biking on his bmx.

“I make it a priority to fit in some form of exercise every day, whether it’s a session in the gym or getting out on my bike. I get that it can be harder to stay active as you get into your teens because there are so many distractions, but biking rather than getting the bus into town, or biking to a friend’s house are easy ways to make exercise part of your daily routine.”

“The Move60 app is a great incentive to get outside and get moving. It allows you to challenge your mates and win great prizes at the same time.Just activate the app when you go for a ride and you’re good to go,” said Pua.

The Move60 app was launched at the end of March as part of the Move60 programme, spearheaded by Ambassador, BMX Olympian Sarah Walker. Sarah Walker stars in the app which features bike-centric games, challenges, competitions and rewards and is free for anyone to download.

As part of the Move60 programme over 350 bikes have been gifted to teens at schools in Waikato, Christchurch and Wellington since the end of March.

Download the app today at www.move60.co.nz.

-ends-

Notes to the Editor:

*http://nihi.auckland.ac.nz/sites/nihi.auckland.ac.nz/files/NZ%20PA%20report%20card_Long%20version%20PDF.pdf

• To find out more and download the app go to www.move60.co.nz

• For more on Coca-Cola New Zealand’s commitments and the Move60 programme visit www.coca-colajourney.co.nz.

How the Move60 app works:

• Download from iTunes or Google Play

• Register to use the app in Move60 or via Facebook

• Activate the app when you go for a ride and use it in three different ways

- Earn a Badge: complete rides which add up to a badge

- Block Rider: ‘own blocks’ by riding 1km in each one. Take blocks from each other by riding more in that block

- Monthly challenges: complete the monthly challenge


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO:

'Work Experience': Welfare Group Opposes The Warehouse Workfare

“This programme is about exploiting unemployed youth, not teaching them skills. The government are subsidising the Warehouse in the name of reducing benefit dependency,” says Vanessa Cole, spokesperson for Auckland Action Against Poverty. More>>

ALSO:

Internet Taxes: Labour To Target $600M In Unpaid Taxes From Multinationals

The Labour Party would target multinationals operating in New Zealand to ensure they don't avoid paying tax if it wins power and is targeting $600 million over three years through a "diverted profits tax," says leader Andrew Little. More>>

ALSO: