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Fisher & Paykel Most Trusted Whitegoods brand for 14th year

Fisher & Paykel Most Trusted Whitegoods brand for 14th year running

Fisher & Paykel has come out on top in the Readers Digest Most Trusted survey results since 2000*, and this year it maintains the privilege.

Voted by New Zealand as the Most Trusted Whitegoods brand, 2014 marks the 14th year Fisher & Paykel have been awarded the honour, cementing its place as a much-loved and trusted appliance manufacturer.

“It’s New Zealanders who we want to thank for continuing to journey with us,” says Sonya Aitken, New Zealand Marketing Manager.

“It’s a great mark of trust to provide a customer with an appliance experience that enhances a household and makes it a home.”

“True collaboration with our customers ensures that our design team continue to develop award-winning appliance design right here in Auckland and Dunedin.

“Our approach is grounded in turning the everyday routines of life into extraordinary experiences. We work with our customers to learn how they interact with their appliances and we observe how they live – everything from what they keep in their fridge, how they like to cook and what their washing preferences are.

“Designed in New Zealand by New Zealanders, our appliances reflect the routines and experiences that New Zealanders hold most dear.

“Being acknowledged as a Most-Trusted brand is hugely rewarding and after 14 years we don’t take this place for granted. We continue to look for new ways to connect with our customers, to provide them with the most personal experience that we can, and ultimately design and build reliable, top-notch appliances that serve them well.

“From our product design through to our 24 hour, 7 day a week Customer Care helpline, we keep people in the forefront of all that we do.”

* Fisher & Paykel Appliances has been named ‘most trusted brand’ in the ‘Whitegoods’ category from 2005 to 2012, and prior to that in the equivalent categories of ‘Electronics’ in 2004 and ‘Whitegoods & Large Appliances’ between 2000 and 2003.


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