Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NFU shoots and misses over Kiwi lamb

23 July 2014

NFU shoots and misses over Kiwi lamb

Federated Farmers feels Britain’s National Farmers Union (NFU) is heading down the wrong track by attacking New Zealand lamb and should instead work with New Zealand to boost British lamb consumption.

“Using pity doesn’t strike us as the best way to motivate British consumers to ditch free range grass fed New Zealand lamb for British lamb,” says Rick Powdrell, Federated Farmers Meat & Fibre chairperson.

“Kiwi lamb is not only grown with a much lower carbon footprint than British lamb, but is cheaper in Britain despite being unsubsidised. Being naturally biased, I consider our lamb to have the best taste profile of any lamb on earth.

“If you reverse these arguments as applying to British lamb, it is not exactly a winning argument. It also misses an essential truth.

“New Zealand lamb isn’t the competition but Pork, Chicken, Fish and other meat proteins are.

“In Britain, between 2000 and 2012, beef, pig and poultry consumption grew as did total British meat consumption. The problem for British and Kiwi farmers alike is that British lamb consumption fell from 368,000 tonnes in 2008 to 277,000 tonnes in 2012.

“That is a fall of just under a quarter in a short space of time. We also know that the Welsh eat 2.1 kilograms of lamb per person per year, the English 2 kilograms, Northern Irish 1.3 kilograms but the Scots only eat a mere 800 grams.

“I’d stop protesting at the Royal Welsh Show and start in-store promotions of lamb in Inverness. It doesn’t take a rocket scientist to realise there’s a great opportunity to lift average lamb consumption benefitting all farmers.

“So instead of bagging New Zealand lamb, the NFU and British producers should be investing their energy into getting consumers to swap from other meat protein to lamb. That includes getting vegetarians to shift towards meat too.

“We shouldn’t be scraping over the crumbs of the pie but getting a much bigger slice of it. That starts though interactive sites like New Zealand’s fabwww.loveourlamb.co.uk and by getting celebrity chefs and consumers on lamb’s side.

“It’s about social marketing and telling positive stories instead of acting like Eeyore.

“Positive messaging that lamb is the healthy and affordable luxury is the best way to build market share rather than ankle tapping farmers who are basically on the same team,” Mr Powdrell concluded.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news