Ryman wins most trusted retirement village brand
Media release – July 23 2014
Ryman posts wins most trusted retirement village brand accolade
Ryman Healthcare is the most trusted brand in the retirement village industry, according to Reader’s Digest.
Ryman won the retirement village category in the 2014 Most Trusted Brands awards. The Reader’s Digest survey has been run for 13 years, and it is the first year the retirement industry has been included.
Reader’s Digest commissioned Catalyst Marketing & Research to survey 1200 Kiwis on which products they used and which held their trust across 40 categories, and Ryman won the retirement category.
In a sample of comments by respondents, Ryman was described as ‘a proven performer’ with ‘well-built villages, reasonably priced’ and as having a ‘high quality reputation’.
New Zealand Reader’s Digest editor in chief Sue Carney said it was the brands that continued to offer quality and substance that held consumers’ trust.
“They have a long history of being steadfast and safe, which makes them a hot property in modern day New Zealand.’’
Ryman Healthcare managing director Simon Challies said it was a fantastic accolade.
“We’re delighted because we’ve spent the past 30 years working hard to look after people, and they’ve given us their trust.’’
“Working in aged care means that there has to be a high degree of trust between our staff, our residents and their families. We wouldn’t be a success if we hadn’t earned that trust.
Mr Challies said the award was a tribute to the hard work of the team, many of whom have been with Ryman for a long time.
“We employ 4000 great people who do a fantastic job each day. That means we have 8000 residents who not only receive terrific care, but a great experience of living in our villages each day.
“We’re really proud of this award.’’
Ryman Healthcare is celebrating its 30th birthday this year. The company was founded by John Ryder and Kevin Hickman in Christchurch in 1984, and has grown to become
New Zealand’s largest retirement village operator with 27 villages in New Zealand and Australia.