Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Drinks Writer launches kiwi CRAFT on Kicks

Drinks Writer Jules van Cruysen launches kiwi CRAFT on Kickstarter

25 July 2014

Drinks writer and editor of the upcoming magazine Eat NZ Jules van Cruysen released into the wild his first Kickstarter campaign on the morning of Thursday the 24th of July for kiwi CRAFT, a guide book to New Zealand beer, breweries, brewers and beer tourism.
To find kiwi CRAFT just go to Kickstarter.com and search kiwi CRAFT!

"I believe that the New Zealand brewing industry needs a book like kiwi CRAFT. It will be a well deserved snapshot of the ever changing, dynamic craft beer industry." Says Jules van Cruysen

There are over 100 commercially operating breweries and brewing companies and kiwi CRAFT will feature the beers of all of these (as of August 2014) and will contain general beer information and regional guides to encourage beer tourism.

"I believe that kiwi CRAFT will be beneficial to brewers of all sizes as it will encourage avid craft beer consumers to discover new breweries and benchmark them against their favourites. It will also help emerging drinkers to discover craft beer for the first time by helping them to discover the beers that are right for them, breaking down some of the knowledge barriers that currently discourage emerging consumers to try new product."

kiwi CRAFT will also come with an android or ios app that will have abbreviated brewery information, tasting notes and guides to beer tourism in Auckland, Wellington, Christchurch and Nelson as well as guides to the rest of the North and South Islands.

Jules needs to raise $15,000 to produce 750 copies of kiwi CRAFT to successfully fund the project, if he does not reach this goal within 30 days he will receive nothing. In the first 24 hours it has managed to raise $757 or 5% of his $15,000 goal..

"I'm delighted by the support the craft beer community has given me thus far."

kiwi CRAFT can be found on Kickstarter at https://www.kickstarter.com/projects/1596978719/kiwi-craft

About Jules:

Jules van Cruysen is a professional drinks and food writer with over 12 years experience at a professional level in the restaurant and wine industries. Over this time he worked as a sommelier at some of New Zealand's highest regarded restaurants including Citron, Riverstone Kitchen and Terroir at Craggy Range.

He has written professionally for the past 6 years including writing a regular column in Homestyle Magazine until May 2014 and contributing feature articles and columns for PalatePress.com, M2 and NZ Today among others. He is currently the editor of Eat NZ magazine which will launch in September 2014 and maintains a food blog XYEats.com and a drinks blog XYDrinks.com.

He is a regular presenter on beer, wine and food and acts in a beverage consultancy role to several restaurants. He also advises on social media use for restaurants, bars, wineries and breweries.

He is based in Wellington but grew up in Hawkes Bay.


The kickstarter campaign ends on the 23rd of August 2014.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

'Irregular Accounting': Voluntary Suspension Of Fuji Xerox Govt Contracting

This suspension gives the Ministry of Business, Innovation, and Employment time to understand the full implications of the report from FUJIFILM Holdings into irregular accounting practices at FXNZ. More>>

ALSO:

MPI: Cow Disease Detected In NZ For First Time

MPI is responding to the detection of the cattle disease Mycoplasma bovis in a dairy herd in South Canterbury... The disease is commonly found in cattle globally, including in Australia, but it’s the first detection of it in New Zealand. More>>

South Island Flooding: Focus Moves To Recovery

As water recedes throughout flood-impacted areas of the South Island, Minister of Civil Defence Nathan Guy has praised the efforts of those who were involved in the response to the flooding... More>>

ALSO:

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fund For PPP Plans: Govt Embraces Targeted Rates To Spur Urban Infrastructure

The government's latest response to the Auckland housing shortage will see central government and private sector firms invest in 'special purpose vehicles' to fund essential roading, water and drains that Auckland Council can't fund without threatening its credit rating. More>>

ALSO: