Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Drinks Writer launches kiwi CRAFT on Kicks

Drinks Writer Jules van Cruysen launches kiwi CRAFT on Kickstarter

25 July 2014

Drinks writer and editor of the upcoming magazine Eat NZ Jules van Cruysen released into the wild his first Kickstarter campaign on the morning of Thursday the 24th of July for kiwi CRAFT, a guide book to New Zealand beer, breweries, brewers and beer tourism.
To find kiwi CRAFT just go to Kickstarter.com and search kiwi CRAFT!

"I believe that the New Zealand brewing industry needs a book like kiwi CRAFT. It will be a well deserved snapshot of the ever changing, dynamic craft beer industry." Says Jules van Cruysen

There are over 100 commercially operating breweries and brewing companies and kiwi CRAFT will feature the beers of all of these (as of August 2014) and will contain general beer information and regional guides to encourage beer tourism.

"I believe that kiwi CRAFT will be beneficial to brewers of all sizes as it will encourage avid craft beer consumers to discover new breweries and benchmark them against their favourites. It will also help emerging drinkers to discover craft beer for the first time by helping them to discover the beers that are right for them, breaking down some of the knowledge barriers that currently discourage emerging consumers to try new product."

kiwi CRAFT will also come with an android or ios app that will have abbreviated brewery information, tasting notes and guides to beer tourism in Auckland, Wellington, Christchurch and Nelson as well as guides to the rest of the North and South Islands.

Jules needs to raise $15,000 to produce 750 copies of kiwi CRAFT to successfully fund the project, if he does not reach this goal within 30 days he will receive nothing. In the first 24 hours it has managed to raise $757 or 5% of his $15,000 goal..

"I'm delighted by the support the craft beer community has given me thus far."

kiwi CRAFT can be found on Kickstarter at https://www.kickstarter.com/projects/1596978719/kiwi-craft

About Jules:

Jules van Cruysen is a professional drinks and food writer with over 12 years experience at a professional level in the restaurant and wine industries. Over this time he worked as a sommelier at some of New Zealand's highest regarded restaurants including Citron, Riverstone Kitchen and Terroir at Craggy Range.

He has written professionally for the past 6 years including writing a regular column in Homestyle Magazine until May 2014 and contributing feature articles and columns for PalatePress.com, M2 and NZ Today among others. He is currently the editor of Eat NZ magazine which will launch in September 2014 and maintains a food blog XYEats.com and a drinks blog XYDrinks.com.

He is a regular presenter on beer, wine and food and acts in a beverage consultancy role to several restaurants. He also advises on social media use for restaurants, bars, wineries and breweries.

He is based in Wellington but grew up in Hawkes Bay.


The kickstarter campaign ends on the 23rd of August 2014.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news