Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi IP champions enter bold new chapter

Kiwi IP champions enter bold new chapter, launching website with humour, irreverence – and balls


James & Wells have just entered a new chapter in their 35 year history, and by the looks of their new-look website, it will be a memorable one.

With a casual tone and irreverent humour evident throughout the website, the firm has shunned the usual corporate suit and tie approach to intellectual property law.

You needn’t look further than the ‘Meet the team’ page to see a fresh take on staff profiles.

By hovering over each team member’s profile photo, pop up imagery demonstrates the personalities behind the firm.

You’ll meet farmers, wanna-be soccer players and lycra-clad sports enthusiasts, to name a few of the hobbies, all while delving into the James & Wells teams' rather impressive industry credentials.

James & Wells have shown it takes balls to be able to poke fun at yourself, and even bigger ones to feature cross-dressers, blow-up sheep and dung beetles in order to promote your corporate services.

Although James & Wells have set themselves apart from their competitors with a unique approach to intellectual property law, they have managed to convey themselves as approachable, while displaying their professionalism and high level of expertise.

It is with New Zealanders in mind that the firm has positioned themselves as the ‘Champions of Innovation’.

They want to speak for all innovative New Zealanders and create a better environment in which clever New Zealanders can prosper. As part of this new positioning James & Wells have developed new service lines which offer a business solution – rather than merely a legal process.

The newly formed ‘Asia team’ includes three English/Mandarin speaking staff, and with their connections in China and Taiwan, and their expertise and knowledge of Asian business practises and IP law, they can identify business opportunities for clients in Asia, negotiate contracts and produce dual language legal documents.

“We’re all proud that New Zealand is a country of thought leaders and innovators, but if we continue to give our knowledge away, we’re never going to be anything other than a peasant-based economy,” says foundation partner Ceri Wells.

“The first thing we need to do is change our attitude. We have to stop kidding ourselves that no one will copy us and that our geographical isolation will protect us. They have and will continue to do so until we shift our focus to commercialising innovation,” he says.

“Commercialising our innovation can fire up the New Zealand economy if we own and exploit it, particularly in big foreign markets where serious money can be made. The end result is a no brainer - stronger, healthier New Zealand businesses, which result in more jobs, more money and a higher standard of living.”

www.jaws.co.nz

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news