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How to increase promoted YouTube video views?

How to increase promoted YouTube video views by 145% in 1 month?

An insightful case study from FIRST, a leading digital marketing agency in Auckland shows how they quickly increased video views for Serato to 500,000 views within one month at a cost per view of $0.03.

Serato is a NZ based company creating world leading audio software for professional DJs and musicians (including Fatboy Slim, Erykah Badu and others). For this specific promotion the aim was to promote a series of Icon Video’s through YouTube promoted videos.

How did FIRST manage to break through the 1 mill views mark – for just one of the videos?

A strategic 5 steps approach was implemented and is simplified below:

• Great Content was delivered by focusing on the best value for the end user
• Showcasing multiple engaging videos
• YouTube promoted video ads were deployed
• Keywords were used that had a close relation to the promoted Icon videos
• A specific outcome was determined upfront – max views, min cost per view

This campaign was very successful in driving massive exposure cost effectively, by spending 60% less on media the Icon Series videos actually had an increase of 145% in video views, compared with previous Youtube promotions.

But how do you get most out of your promoted YouTube videos?

To see what you can do for your bottom line and receive the key insights to get the most from promoted YouTube videos download the full case study from FIRST here.

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