Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


How to increase promoted YouTube video views?

How to increase promoted YouTube video views by 145% in 1 month?

An insightful case study from FIRST, a leading digital marketing agency in Auckland shows how they quickly increased video views for Serato to 500,000 views within one month at a cost per view of $0.03.

Serato is a NZ based company creating world leading audio software for professional DJs and musicians (including Fatboy Slim, Erykah Badu and others). For this specific promotion the aim was to promote a series of Icon Video’s through YouTube promoted videos.

How did FIRST manage to break through the 1 mill views mark – for just one of the videos?

A strategic 5 steps approach was implemented and is simplified below:

• Great Content was delivered by focusing on the best value for the end user
• Showcasing multiple engaging videos
• YouTube promoted video ads were deployed
• Keywords were used that had a close relation to the promoted Icon videos
• A specific outcome was determined upfront – max views, min cost per view

This campaign was very successful in driving massive exposure cost effectively, by spending 60% less on media the Icon Series videos actually had an increase of 145% in video views, compared with previous Youtube promotions.

But how do you get most out of your promoted YouTube videos?

To see what you can do for your bottom line and receive the key insights to get the most from promoted YouTube videos download the full case study from FIRST here.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news