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HTC Announces the New Zealand Launch of the HTC Desire 310

HTC Announces the New Zealand Launch of the HTC Desire 310

HTC packs HTC BlinkFeed, Video Highlights and super-fast processing power into its latest entry-level smartphone

Auckland, July 29, 2014 – HTC, a global leader in mobile innovation and design, has unveiled the new HTC Desire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated Artic White design with a powerful quad-core processor, HTC BlinkFeed, and Video Highlights, the latest addition to the HTC Desire family, combines some of the HTC One series’ most popular features, making it available to those who want a more affordable handset without compromising on performance. The HTC Desire 310 will be available on a prepay model through Skinny Mobile.

“The Desire 310 is the ultimate value for money smartphone that combines features from our award winning HTC One series at an attractive entry level price point that will provide our consumers with the perfect combination of performance and entertainment” said Ben Hodgson, Country Manager ANZ for HTC. “The Desire 310 brings genuine choice to the entry level category by delivering high-end design and performance at unbelievable value.”

"We're excited about the launch of the stylish new HTC Desire 310 at Skinny Mobile. It gives our customers the opportunity to own a large 4.5" screen smartphone laden with high end features at an affordable price." said Ross Parker, General Manager of Skinny Mobile

Advanced performance guaranteed
Featuring a 1.3GHz quad-core processor, the HTC Desire 310 can comfortably meet any challenge, no matter how you want to use your phone. Whether you want fast, responsive web browsing, silky-smooth graphics when watching videos or playing games, or simply the ability to switch between multiple apps, exceptional performance comes as standard with this device.

HTC BlinkFeed: Bringing your favourite content direct to your home screen
HTC’s renowned HTC BlinkFeed home screen, first introduced with the HTC One, now gives you the opportunity to join the millions of HTC users who have customised their streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. Displayed on the Desire 310’s 4.5 inch screen, updates from your favourite news and social media sites are displayed in crisp detail and rich colour, making the information easy to digest whenever you glance at your phone.

With the Offline Reading mode, it’s now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to WiFi and access them later to enjoy data-free reading on the move.

Video Highlights: Your life in motion
With the HTC Desire 310, your pictures and video clips can be automatically turned into a professional-looking show reel of your best moments. Select photos taken with the HTC Desire 310’s 5MP camera, place them into your preferred sequence and choose your favourite tracks and effects to create impressive videos to share with friends and family through social networks.

Availability & Pricing
The HTC Desire 310 will be available with Skinny mobile from the 28th July, 2014 for $249 outright.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com/nz

ENDS

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