Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Media Release
July 29, 2014

New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Two of New Zealand’s favourite chocolate biscuits are undergoing a ‘bakeover’ in response to Kiwis’ requests for more of the ‘good stuff’ that they love in their biscuits.

The Griffin’s ToffeePops and Griffin’s Squiggles ranges are being improved as part of an ongoing journey of product enhancements being undertaken by the biscuit baker to put the focus back on quality.

New Zealand’s top selling chocolate biscuit - ToffeePops Original - will get 20 percent more toffee, while Hokey Pokey Squiggles will get 50 percent more hokey pokey nuggets and a new and improved hokey pokey flavoured cream.

“Griffin’s bakes 19 of the 20 top selling biscuits in New Zealand so we know our biscuits are loved by New Zealanders, but we also take feedback seriously,” says Griffin’s general manager of sales & marketing Josette Prince.

“Some consumers have been telling us that while they love ToffeePops and Squiggles, they don’t think the biscuits are as good as they could be.”

As a result, Griffin’s bakers have adjusted ToffeePops’ ratio of biscuit to toffee with a new biscuit base that has been specially designed to carry more toffee than it ever has before. Improvements to Hokey Pokey Squiggles, namely the sizeable increase in Hokey Pokey nuggets, have even led to a 15g pack weight increase.

“With all the chatter around downsizing of products and packaging, we’re pleased to be bucking this trend by offering much better value, by putting more of the good stuff in while keeping prices the same,” says Prince.

In addition to the improvements to ToffeePops and Squiggles, an all-new product - ToffeePops Double Choc - will join the ToffeePops family. ToffeePops Double Choc has a delicious cocoa biscuit base that, like the new ToffeePops Original, has a special dip in the middle to carry the extra toffee filling.

“We think these new and improved recipes have resulted in our best chocolate biscuits yet. This is a big call in 150 years of baking, but we are sure that once Kiwis bite into them, they will agree they’re getting much more bang for their biscuit.”


The new and improved Griffin’s ToffeePops Original, ToffeePops Dark, ToffeePops Double Choc , Hokey Pokey Squiggles and Candy Squiggles will be available on supermarket shelves from 28 July.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news