Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Media Release
July 29, 2014

New Zealand’s favourite chocolate biscuits get a ‘bakeover’

Two of New Zealand’s favourite chocolate biscuits are undergoing a ‘bakeover’ in response to Kiwis’ requests for more of the ‘good stuff’ that they love in their biscuits.

The Griffin’s ToffeePops and Griffin’s Squiggles ranges are being improved as part of an ongoing journey of product enhancements being undertaken by the biscuit baker to put the focus back on quality.

New Zealand’s top selling chocolate biscuit - ToffeePops Original - will get 20 percent more toffee, while Hokey Pokey Squiggles will get 50 percent more hokey pokey nuggets and a new and improved hokey pokey flavoured cream.

“Griffin’s bakes 19 of the 20 top selling biscuits in New Zealand so we know our biscuits are loved by New Zealanders, but we also take feedback seriously,” says Griffin’s general manager of sales & marketing Josette Prince.

“Some consumers have been telling us that while they love ToffeePops and Squiggles, they don’t think the biscuits are as good as they could be.”

As a result, Griffin’s bakers have adjusted ToffeePops’ ratio of biscuit to toffee with a new biscuit base that has been specially designed to carry more toffee than it ever has before. Improvements to Hokey Pokey Squiggles, namely the sizeable increase in Hokey Pokey nuggets, have even led to a 15g pack weight increase.

“With all the chatter around downsizing of products and packaging, we’re pleased to be bucking this trend by offering much better value, by putting more of the good stuff in while keeping prices the same,” says Prince.

In addition to the improvements to ToffeePops and Squiggles, an all-new product - ToffeePops Double Choc - will join the ToffeePops family. ToffeePops Double Choc has a delicious cocoa biscuit base that, like the new ToffeePops Original, has a special dip in the middle to carry the extra toffee filling.

“We think these new and improved recipes have resulted in our best chocolate biscuits yet. This is a big call in 150 years of baking, but we are sure that once Kiwis bite into them, they will agree they’re getting much more bang for their biscuit.”


The new and improved Griffin’s ToffeePops Original, ToffeePops Dark, ToffeePops Double Choc , Hokey Pokey Squiggles and Candy Squiggles will be available on supermarket shelves from 28 July.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news