Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TOP 10 Holiday Parks respond to changes in Chinese market

TOP 10 Holiday Parks respond to changes in the Chinese visitor market


TOP 10 Holiday Parks this week revealed new Chinese language content on their website. www.top10.co.nz. The Chinese language content aims to attract the growing Chinese visitor market and local Chinese domestic market.

According to Tourism New Zealand (TNZ) Chinese visitors are the second largest international visitor behind Australia. In the year ending June 2014, 240, 000 Chinese visitors came to New Zealand, up 8% on the previous year.

Despite this, owing to changes in Chinese travel laws around cheap shopping trips there has been a drop off of Chinese visitors travelling on organised group coach trips. The observed growth is a result of a rise in the numbers of visitors travelling independently of tour groups, (FITS).

This is good news for New Zealand hospitality and tourism operators who previously missed out on this slice of the Chinese market. David Ovendale, chief executive of TOP 10 Holiday Parks says a number of hospitality businesses will benefit from the changes including holiday parks.

“This change plays into the hands of holiday parks that would previously have had no chance of getting business from coach tours. Through the provision of an authentic Kiwi holiday experience, we stand a good chance of persuading some of these FIT travellers to visit the regions and stay in our parks. With a market the size of China’s, TOP 10 Holiday Parks only need to capture a micro-niche to move the needle,” says Mr. Ovendale.

Fergus Brown, CEO of the Holiday Accommodation Parks Association of New Zealand (HAPNZ) said, “Chinese visitor number are expected to double by 2019 so TOP 10 Holiday Parks’ new Chinese website content will make it easier for this growing number of visitors to find what they are looking for.”

The accommodation provider also observed that Chinese visitors who travel to New Zealand often do so in multi-generational family groupings. “These independent Chinese visitors often come as a family or in a small group following self-drive and campervan itineraries so for them having a variety of facilities at a holiday park is a good option,” says Mr Ovendale.

These travellers are savvy when it comes to shopping around online and TOP 10 Holiday Parks see the Chinese language content as an essential business tool.

The content was provided by BTM Marketing and Translation specialists. The company have also noticed a trend towards New Zealand hospitality sites offering a Chinese translation page.

- Ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news