Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


TOP 10 Holiday Parks respond to changes in Chinese market

TOP 10 Holiday Parks respond to changes in the Chinese visitor market

TOP 10 Holiday Parks this week revealed new Chinese language content on their website. The Chinese language content aims to attract the growing Chinese visitor market and local Chinese domestic market.

According to Tourism New Zealand (TNZ) Chinese visitors are the second largest international visitor behind Australia. In the year ending June 2014, 240, 000 Chinese visitors came to New Zealand, up 8% on the previous year.

Despite this, owing to changes in Chinese travel laws around cheap shopping trips there has been a drop off of Chinese visitors travelling on organised group coach trips. The observed growth is a result of a rise in the numbers of visitors travelling independently of tour groups, (FITS).

This is good news for New Zealand hospitality and tourism operators who previously missed out on this slice of the Chinese market. David Ovendale, chief executive of TOP 10 Holiday Parks says a number of hospitality businesses will benefit from the changes including holiday parks.

“This change plays into the hands of holiday parks that would previously have had no chance of getting business from coach tours. Through the provision of an authentic Kiwi holiday experience, we stand a good chance of persuading some of these FIT travellers to visit the regions and stay in our parks. With a market the size of China’s, TOP 10 Holiday Parks only need to capture a micro-niche to move the needle,” says Mr. Ovendale.

Fergus Brown, CEO of the Holiday Accommodation Parks Association of New Zealand (HAPNZ) said, “Chinese visitor number are expected to double by 2019 so TOP 10 Holiday Parks’ new Chinese website content will make it easier for this growing number of visitors to find what they are looking for.”

The accommodation provider also observed that Chinese visitors who travel to New Zealand often do so in multi-generational family groupings. “These independent Chinese visitors often come as a family or in a small group following self-drive and campervan itineraries so for them having a variety of facilities at a holiday park is a good option,” says Mr Ovendale.

These travellers are savvy when it comes to shopping around online and TOP 10 Holiday Parks see the Chinese language content as an essential business tool.

The content was provided by BTM Marketing and Translation specialists. The company have also noticed a trend towards New Zealand hospitality sites offering a Chinese translation page.

- Ends –

© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news