Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TOP 10 Holiday Parks respond to changes in Chinese market

TOP 10 Holiday Parks respond to changes in the Chinese visitor market


TOP 10 Holiday Parks this week revealed new Chinese language content on their website. www.top10.co.nz. The Chinese language content aims to attract the growing Chinese visitor market and local Chinese domestic market.

According to Tourism New Zealand (TNZ) Chinese visitors are the second largest international visitor behind Australia. In the year ending June 2014, 240, 000 Chinese visitors came to New Zealand, up 8% on the previous year.

Despite this, owing to changes in Chinese travel laws around cheap shopping trips there has been a drop off of Chinese visitors travelling on organised group coach trips. The observed growth is a result of a rise in the numbers of visitors travelling independently of tour groups, (FITS).

This is good news for New Zealand hospitality and tourism operators who previously missed out on this slice of the Chinese market. David Ovendale, chief executive of TOP 10 Holiday Parks says a number of hospitality businesses will benefit from the changes including holiday parks.

“This change plays into the hands of holiday parks that would previously have had no chance of getting business from coach tours. Through the provision of an authentic Kiwi holiday experience, we stand a good chance of persuading some of these FIT travellers to visit the regions and stay in our parks. With a market the size of China’s, TOP 10 Holiday Parks only need to capture a micro-niche to move the needle,” says Mr. Ovendale.

Fergus Brown, CEO of the Holiday Accommodation Parks Association of New Zealand (HAPNZ) said, “Chinese visitor number are expected to double by 2019 so TOP 10 Holiday Parks’ new Chinese website content will make it easier for this growing number of visitors to find what they are looking for.”

The accommodation provider also observed that Chinese visitors who travel to New Zealand often do so in multi-generational family groupings. “These independent Chinese visitors often come as a family or in a small group following self-drive and campervan itineraries so for them having a variety of facilities at a holiday park is a good option,” says Mr Ovendale.

These travellers are savvy when it comes to shopping around online and TOP 10 Holiday Parks see the Chinese language content as an essential business tool.

The content was provided by BTM Marketing and Translation specialists. The company have also noticed a trend towards New Zealand hospitality sites offering a Chinese translation page.

- Ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news