Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Lateral announces intention to list

Lateral announces intention to list

Auckland, New Zealand. 30 July, 2014 – Lateral Corporation (Lateral), specialists in user-pays mobile interactive products and services, mobile payments and mobile marketing, today announced its intention to list on the NZAX.

An initial compliance listing will be followed by a period of capital-raising to raise $1.5 million with qualifying investors, which will be used to fund growth ambitions across several markets including Australia, the UK and USA.

Lateral is at the forefront of the creation of user-pays mobile digital products and services. Its upcoming listing will ensure the company capitalises on its early lead in this emerging market, which has strong long-term growth prospects.

In particular, the two converging trends of modern smartphones equipped with HTML5, along with the introduction of new generation Direct Carrier Billing in several key markets, are significant. These advances allow Lateral to reach and transact with an increasingly large volume of consumer traffic on mobile devices and to monetise those transactions.

Lateral’s Viaduct platform, designed specifically for the burgeoning smartphone market, creates and hosts cloud based, digital products, services and applications, manages sales and distribution, and bills customers, in effect providing a direct supply chain where new products and services can come online down the track.

Says CEO Roger Grice, “rather than building a single app to distribute through the Apple or Google app stores we’re developing a digital supply chain. In the upcoming world, where apps migrate to the Cloud, we believe this is a powerful strategy. We have spent the past 5 years developing our Viaduct platform, which not only develops apps, but can host other apps, enabling us to distribute and bill for third party digital products.”

Growth of consumer transactions on mobile devices is on a steep incline, with Direct Carrier Billing (which allows seamless billing of products and services directly to customers’ mobile phone accounts), expected to grow to US$12 billion in the next three years.

Board Chairman, Dene Biddlecombe says “We are in a really exciting place right now. With the bulk of development completed, we are ready to get our next generation of products into the smartphone market and put a meaningful marketing budget behind them. The timing is right for Lateral to raise additional funds to accelerate these growth plans.”

Lateral is led by an experienced and talented board and senior management team, combining in-market experience with new thinking. A key attribute of a number of senior team members is experience with extreme revenue growth.

While it has a low profile in New Zealand, Lateral has been very influential in the development of interactive mobile technology behind the scenes. It has managed the TXT voting for almost every large scale TV interactive programme for the last 10 years. Lateral’s social interactive products have been substantial contributors to a number of Mobile carrier portals, such as Telecom Xtra, Vodafone Live!, TMobile (formerly Telstra Big Pond), and Optus Zoo. The majority of its business comes from Australia, where its mobile interactive services like OZchat are well known.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


New Bill Introduced: GST On Online Services

These measures are an important first step in the Government’s efforts to deal with increasing volumes of online services and other intangibles purchased from overseas suppliers that should, under New Zealand’s tax rules, be subject to GST. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news