Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Lateral announces intention to list

Lateral announces intention to list

Auckland, New Zealand. 30 July, 2014 – Lateral Corporation (Lateral), specialists in user-pays mobile interactive products and services, mobile payments and mobile marketing, today announced its intention to list on the NZAX.

An initial compliance listing will be followed by a period of capital-raising to raise $1.5 million with qualifying investors, which will be used to fund growth ambitions across several markets including Australia, the UK and USA.

Lateral is at the forefront of the creation of user-pays mobile digital products and services. Its upcoming listing will ensure the company capitalises on its early lead in this emerging market, which has strong long-term growth prospects.

In particular, the two converging trends of modern smartphones equipped with HTML5, along with the introduction of new generation Direct Carrier Billing in several key markets, are significant. These advances allow Lateral to reach and transact with an increasingly large volume of consumer traffic on mobile devices and to monetise those transactions.

Lateral’s Viaduct platform, designed specifically for the burgeoning smartphone market, creates and hosts cloud based, digital products, services and applications, manages sales and distribution, and bills customers, in effect providing a direct supply chain where new products and services can come online down the track.

Says CEO Roger Grice, “rather than building a single app to distribute through the Apple or Google app stores we’re developing a digital supply chain. In the upcoming world, where apps migrate to the Cloud, we believe this is a powerful strategy. We have spent the past 5 years developing our Viaduct platform, which not only develops apps, but can host other apps, enabling us to distribute and bill for third party digital products.”

Growth of consumer transactions on mobile devices is on a steep incline, with Direct Carrier Billing (which allows seamless billing of products and services directly to customers’ mobile phone accounts), expected to grow to US$12 billion in the next three years.

Board Chairman, Dene Biddlecombe says “We are in a really exciting place right now. With the bulk of development completed, we are ready to get our next generation of products into the smartphone market and put a meaningful marketing budget behind them. The timing is right for Lateral to raise additional funds to accelerate these growth plans.”

Lateral is led by an experienced and talented board and senior management team, combining in-market experience with new thinking. A key attribute of a number of senior team members is experience with extreme revenue growth.

While it has a low profile in New Zealand, Lateral has been very influential in the development of interactive mobile technology behind the scenes. It has managed the TXT voting for almost every large scale TV interactive programme for the last 10 years. Lateral’s social interactive products have been substantial contributors to a number of Mobile carrier portals, such as Telecom Xtra, Vodafone Live!, TMobile (formerly Telstra Big Pond), and Optus Zoo. The majority of its business comes from Australia, where its mobile interactive services like OZchat are well known.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news