Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates Introduces Entertainment for Visually Impaired

Emirates Innovates with Inflight Entertainment for Visually Impaired


Emirates continues to set industry standards by becoming the first airline to introduce Audio Description on movies for visually impaired customers on its inflight entertainment system, ice Digital Widescreen.


Audio Description, increasingly common in cinemas and TV, is a recorded narration explaining the scene during the gaps in dialogue, while the film soundtrack continues at its normal pace.


Emirates’ ice (information, communication and entertainment) system was recently awarded the ‘World's Best Airline Inflight Entertainment’ award at the Skytrax World Airline Awards for the 10th consecutive year. ice now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films including Frozen, Saving Mr. Banks, Cars 2, Monsters University , Marvel’s The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies.

In 2007, Emirates also worked with Walt Disney Studios Motion Pictures to introduce Closed Captions, the technology used by the hard of hearing, for the first time in inflight entertainment. As well as showing the actors' dialogues in subtitles, Closed Captions also include references to sound effects used in the movie. This August ice Digital Widescreen offering will include more than 50 movies with Closed Captions.

“Our focus is not just the depth and diversity of our on-board entertainment, but also relevance,” said Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events. “Making entertainment accessible to our diverse customers is very important to us. It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties.

“Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfils. In future, we want to add more content with Audio Description, so visually impaired passengers can be entertained with an even wider choice of content when flying with us.”

Emirates flies A380 aircraft three times daily from Auckland to Dubai and beyond via Australia, with a daily Boeing 777-300ER service from Christchurch.

Emirates’ award-winning ice Digital Widescreen offers a staggering choice of more than 1,800 channels of entertainment, including over 400 movies from around the world, hundreds of hours of Tv and thousands of hours of music from contemporary to classical. Customers onboard Emirates’ new Airbus A380 and Boeing 777 aircraft will now be able to enjoy the ice system on larger personal Tv screens with HD resolution - 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class.

-ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news