Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates Introduces Entertainment for Visually Impaired

Emirates Innovates with Inflight Entertainment for Visually Impaired


Emirates continues to set industry standards by becoming the first airline to introduce Audio Description on movies for visually impaired customers on its inflight entertainment system, ice Digital Widescreen.


Audio Description, increasingly common in cinemas and TV, is a recorded narration explaining the scene during the gaps in dialogue, while the film soundtrack continues at its normal pace.


Emirates’ ice (information, communication and entertainment) system was recently awarded the ‘World's Best Airline Inflight Entertainment’ award at the Skytrax World Airline Awards for the 10th consecutive year. ice now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films including Frozen, Saving Mr. Banks, Cars 2, Monsters University , Marvel’s The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies.

In 2007, Emirates also worked with Walt Disney Studios Motion Pictures to introduce Closed Captions, the technology used by the hard of hearing, for the first time in inflight entertainment. As well as showing the actors' dialogues in subtitles, Closed Captions also include references to sound effects used in the movie. This August ice Digital Widescreen offering will include more than 50 movies with Closed Captions.

“Our focus is not just the depth and diversity of our on-board entertainment, but also relevance,” said Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events. “Making entertainment accessible to our diverse customers is very important to us. It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties.

“Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfils. In future, we want to add more content with Audio Description, so visually impaired passengers can be entertained with an even wider choice of content when flying with us.”

Emirates flies A380 aircraft three times daily from Auckland to Dubai and beyond via Australia, with a daily Boeing 777-300ER service from Christchurch.

Emirates’ award-winning ice Digital Widescreen offers a staggering choice of more than 1,800 channels of entertainment, including over 400 movies from around the world, hundreds of hours of Tv and thousands of hours of music from contemporary to classical. Customers onboard Emirates’ new Airbus A380 and Boeing 777 aircraft will now be able to enjoy the ice system on larger personal Tv screens with HD resolution - 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class.

-ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news