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Kiwi Beer and Cider to Star at Edinburgh Festival

31 July 2014

Kiwi Beer and Cider to Star at Edinburgh Festival

Iconic Kiwi beer and cider brands, Monteith’s and Old Mout, will take centre stage at the 2014 Edinburgh International Festival.

For the month of August, performers and artists descend on the Scottish city to take part in the biggest arts festival in the world. Participating this year is a large Kiwi contingent of artists who will present their work across Edinburgh’s various stages and venues. All acts can be viewed at nzatedinburgh.com.

Also making the trip to bonny Scotland to accompany our creative talent, are two equally distinguished New Zealand beers and ciders brands, which will be available for guests and happy Kiwi expatriates to enjoy.

Leading this antipodean invasion, is the South Island of New Zealand which is looking to impress with its West Coast legend Monteith’s, and the pride of Nelson with Old Mout Cider, providing a number of their popular variants of beers and ciders.

Monteith’s Beer and Old Mout Cider will both be available at the specially designed Roxy garden bar, a concept bar modeled after a typical Grey Lynn, Auckland house.

Rod Grieve, DB Breweries Export Manager, says: “We are proud to support Kiwi artists in Edinburgh while showcasing our own great brands at this internationally renowned event. Having our products present will introduce festival guests to both Old Mout and Monteith’s especially with the event’s expected large international audience. Export markets are very important for DB brands and our growing export portfolio and success is testament to this. Thanks to the HEINEKEN network, we now have greater access to international markets and channels which we will be leveraging for our domestic brands, taking the best of Kiwi brews and ciders to the world.

Monteith’s and Old Mout are two popular New Zealand brands, both with exciting ‘new world’ brand stories which will be of interest to UK and European consumers. We are extremely proud to showcase these two brands both with their strong Kiwi heritage and passion and commitment to quality. With world- class Kiwi performances taking place, we are delighted to further whet people’s appetites about New Zealand by providing a world-class taste experience thanks to Monteith’s Beer and Old Mout Cider.”

Visit www.nzatedinburgh.com/partners-and-sponsors to see Monteith’s and Old Mout listed as sponsors.

Roxy Bar
Roxy Bar is located outside the Assembly Roxy, a multi-functional arts centre, with inspiring spaces on Roxburgh Place.

New Zealand design company, Main Reactor, has designed the concept for the bar, working with luxury bean bag makers Coast and Auckland graffiti stencil artist Flox and respected New Zealand nature photographer.
For more information check out the website www.nzatedinburgh.com

Edinburgh Festivals
The Edinburgh Festivals this year include the Edinburgh International Festival, The Edinburgh Festival Fringe, the Royal Edinburgh Military Tattoo, the Edinburgh Art Festival; the Edinburgh International Book Festival; the Edinburgh Jazz and Blues Festival and the Scottish International Storytelling Festival.

ENDS

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