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Blue Wing Honda celebrates four decades of Kiwi success

Blue Wing Honda celebrates four decades of Kiwi success with launch of new facility


As a nation dependent on primary industry, with more than half of our land used for farming, having the right means to navigate varying terrain can be a challenging task.

Blue Wing Honda met that challenge in 1972 when it entered the market as New Zealand’s importer and distributor of Honda motorcycles and all-terrain vehicles (ATVs).

That wealth of experience has helped put the company at number one in the New Zealand ATV market.

At a special ceremony this morning (Friday, 1 August, 2014) Blue Wing Honda’s head office was officially opened by Susumu Mitsuishi, the General Manager of the Motorcycle Sales Division at the Honda Motor Company Limited in Tokyo, Japan.

The facility at Airport Oaks consolidates the company’s operations and also houses Honda Marine and Honda Power Equipment in New Zealand.

Honda is the largest global manufacturer of engines for motorcycle, automobile and power equipment and since 1959 has been the world’s largest motorcycle manufacturer. Honda made its first ATV, a TRX200 in 1983, and has continued to innovate and develop this market segment.

Blue Wing Honda is a leading supplier of motorcycles in New Zealand and competes in all market segments here – from scooters and commuters, to sports and touring bikes, to off-road farm and competition bikes, through to farm ATVs and the increasingly popular side-by-side (SXS) vehicles.

“Blue Wing Honda is a very strong brand in New Zealand, especially in the rural market that is so vital to this country,” says Mr Mitsuishi.
“We are proud that Honda remains the brand of choice for almost 50% of all New Zealand ATV consumers.”

The General Manager of Blue Wing Honda, Alan Petrie, sees success as a by-product of great products and satisfied customers.
“We believe this new building will allow us to deliver even more of both. Our central operation enables us to seamlessly distribute to our 52 dealer network around the country.”

“We’re continuing to bring new products to market and our next key launch is our latest SXS offering, the Pioneer 500, to join the larger 700 series.

“The Pioneer 500 is a compact and affordable addition to the market,” says Mr Petrie.
“It can carry two people around the farm or on off-road adventures and at just 1.27metres wide it fits on narrow trails and is also easy to transport.

With Honda’s qualities shining through not just on farms but also on racetracks around the world - Honda are the reigning MotoGP world champions as well as the NZ motocross champions – now is an exciting time for the company.
- Ends –

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