Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Blue Wing Honda celebrates four decades of Kiwi success

Blue Wing Honda celebrates four decades of Kiwi success with launch of new facility


As a nation dependent on primary industry, with more than half of our land used for farming, having the right means to navigate varying terrain can be a challenging task.

Blue Wing Honda met that challenge in 1972 when it entered the market as New Zealand’s importer and distributor of Honda motorcycles and all-terrain vehicles (ATVs).

That wealth of experience has helped put the company at number one in the New Zealand ATV market.

At a special ceremony this morning (Friday, 1 August, 2014) Blue Wing Honda’s head office was officially opened by Susumu Mitsuishi, the General Manager of the Motorcycle Sales Division at the Honda Motor Company Limited in Tokyo, Japan.

The facility at Airport Oaks consolidates the company’s operations and also houses Honda Marine and Honda Power Equipment in New Zealand.

Honda is the largest global manufacturer of engines for motorcycle, automobile and power equipment and since 1959 has been the world’s largest motorcycle manufacturer. Honda made its first ATV, a TRX200 in 1983, and has continued to innovate and develop this market segment.

Blue Wing Honda is a leading supplier of motorcycles in New Zealand and competes in all market segments here – from scooters and commuters, to sports and touring bikes, to off-road farm and competition bikes, through to farm ATVs and the increasingly popular side-by-side (SXS) vehicles.

“Blue Wing Honda is a very strong brand in New Zealand, especially in the rural market that is so vital to this country,” says Mr Mitsuishi.
“We are proud that Honda remains the brand of choice for almost 50% of all New Zealand ATV consumers.”

The General Manager of Blue Wing Honda, Alan Petrie, sees success as a by-product of great products and satisfied customers.
“We believe this new building will allow us to deliver even more of both. Our central operation enables us to seamlessly distribute to our 52 dealer network around the country.”

“We’re continuing to bring new products to market and our next key launch is our latest SXS offering, the Pioneer 500, to join the larger 700 series.

“The Pioneer 500 is a compact and affordable addition to the market,” says Mr Petrie.
“It can carry two people around the farm or on off-road adventures and at just 1.27metres wide it fits on narrow trails and is also easy to transport.

With Honda’s qualities shining through not just on farms but also on racetracks around the world - Honda are the reigning MotoGP world champions as well as the NZ motocross champions – now is an exciting time for the company.
- Ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news