Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Telecom signs come down in build-up to Spark launch

Telecom signs come down in build-up to Spark launch

Preparation for major corporate rebrand well underway

Telecom has begun the huge task of rebranding its stores, phone boxes, building signs and other assets across New Zealand ahead of the business changing its name to Spark this Friday, 8 August.

General Manager Home, Mobile and Business Jason Paris said that the task was indeed a big one, but they had a solid plan place which would see the name Telecom replaced with Spark over the coming weeks.

Mr Paris said a large portion of the work will take place overnight on, or by, Friday. This includes changing out the storefront of all 71 of Telecom’s retail stores and 29 Business Hubs, erecting Spark branding on the flagship buildings in Auckland, Wellington, Christchurch, Hamilton, Dunedin and other regional locations, and putting the Spark brand on 150 of the most-used phone boxes around the country. Telecom branding will also change out in 400 ‘partner stores’ such as JB Hi-Fi, and in 190 Countdown supermarkets on Friday.

The remaining phone boxes will be rebranded by the end of October, and Telecom signs and branding in around 8,000 dairies, service stations and other third party locations will be replaced with new Spark signs by the end of August. Telecom and Gen-i vehicles will switch to the Spark and Spark Digital branding by early September.

The rebrand is not limited to physical assets. Telecom also has more than 100 online systems that will change over to Spark on or after Friday 8 August. These include the Telecom website, which will switch over to and social media sites such as Facebook and Twitter.

Claire Barber, GM Change & Technology, said that where possible, the system changes were being staggered to minimise any issues, and the business had a robust business continuity process in place.

“We have a team in place who will be monitoring the systems closely so that should there be any teething problems we’ll be ready to sort them out as quickly as possible.”

Transforming in to Spark: The numbers
• 3 public-facing websites
• 29 Business Hubs
• 71 Stores
• 100 online system changes
• 135 vehicles
• 186 exterior building signs
• 197 supermarket locations
• 400 partners stores (eg JB Hi-Fi)
• 2,700 phone boxes
• 8,000 signs in dairies, service stations etc


© Scoop Media

Business Headlines | Sci-Tech Headlines


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news