Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Roy Morgan and Oasis help retailers pinpoint their customers

Roy Morgan Research and Retail Oasis partner to assist New Zealand retailers pinpoint their customers

Roy Morgan Research has partnered in New Zealand with business strategic consulting company Retail Oasis to provide retailers with full end-to-end marketing and communications solution services.

Retail Oasis is now using Helix Personas, Roy Morgan’s revolutionary psychographic and behavioural segmentation tool, to connect retailers to their customers.

“We are excited to bring Helix to New Zealand with our partner Retail Oasis, whose skills and experience in the dynamic retail landscape will unlock the full value and power of Helix to New Zealand’s retailers,” Helix Program Manager John Ellenberger said.

Helix Personas is a fresh approach to consumer segmentation, allowing businesses to identify, understand and communicate with Kiwis more effectively (and cost-effectively) than ever before.

Helix Personas drills down to every household in the country, enabling simple integration with customer and third-party data sets by street address.

John Ellenberger, Helix Program Manager – Roy Morgan Research, says:

“Helix Personas can profile retailers’ existing customers to reveal insights into their behaviours, attitudes, values and consumption patterns. Appropriate marketing strategies can then be formulated, from marketing communications and local area plans to store locations and product stock optimisation.”

Nerida Jenkins, Director – Retail Oasis says:

“Helix is unique in providing incredibly rich psychographic data that adds far more meaningful and actionable consumer insight than any purely demographic mapping tool can offer.

“We’ve been using the Helix catchment facility to help our clients better understand the differing profiles of individual stores within their networks and the implications this has on current store performance. The facility also gives them the opportunity to offer more localised, more relevant product mixes, marketing messages and media selection.

“Not only does Helix help our clients better understand their current store profiles, it also offers deep insight on where best to locate future stores and ultimately build the ideal store network for a retail brand. And for clients with databases, we are now able to tag each customer with a Helix Persona, segment their database and present far more relevant offers to them.”

Find out more about Helix Personas.

Contact Profile

Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news