Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Roy Morgan and Oasis help retailers pinpoint their customers

Roy Morgan Research and Retail Oasis partner to assist New Zealand retailers pinpoint their customers

Roy Morgan Research has partnered in New Zealand with business strategic consulting company Retail Oasis to provide retailers with full end-to-end marketing and communications solution services.

Retail Oasis is now using Helix Personas, Roy Morgan’s revolutionary psychographic and behavioural segmentation tool, to connect retailers to their customers.

“We are excited to bring Helix to New Zealand with our partner Retail Oasis, whose skills and experience in the dynamic retail landscape will unlock the full value and power of Helix to New Zealand’s retailers,” Helix Program Manager John Ellenberger said.

Helix Personas is a fresh approach to consumer segmentation, allowing businesses to identify, understand and communicate with Kiwis more effectively (and cost-effectively) than ever before.

Helix Personas drills down to every household in the country, enabling simple integration with customer and third-party data sets by street address.

John Ellenberger, Helix Program Manager – Roy Morgan Research, says:

“Helix Personas can profile retailers’ existing customers to reveal insights into their behaviours, attitudes, values and consumption patterns. Appropriate marketing strategies can then be formulated, from marketing communications and local area plans to store locations and product stock optimisation.”

Nerida Jenkins, Director – Retail Oasis says:

“Helix is unique in providing incredibly rich psychographic data that adds far more meaningful and actionable consumer insight than any purely demographic mapping tool can offer.

“We’ve been using the Helix catchment facility to help our clients better understand the differing profiles of individual stores within their networks and the implications this has on current store performance. The facility also gives them the opportunity to offer more localised, more relevant product mixes, marketing messages and media selection.

“Not only does Helix help our clients better understand their current store profiles, it also offers deep insight on where best to locate future stores and ultimately build the ideal store network for a retail brand. And for clients with databases, we are now able to tag each customer with a Helix Persona, segment their database and present far more relevant offers to them.”

Find out more about Helix Personas.

Contact Profile

Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


New Bill Introduced: GST On Online Services

These measures are an important first step in the Government’s efforts to deal with increasing volumes of online services and other intangibles purchased from overseas suppliers that should, under New Zealand’s tax rules, be subject to GST. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news